In the fast-paced world of commercial real estate, it's crucial to have effective marketing strategies in place to stand out from the competition. To maximize visibility, build trust, and drive revenue, a multi-channel approach is key. If you're looking for fresh ideas to boost your marketing efforts, we've compiled a list of 28 commercial real estate marketing and advertising ideas for 2023 and beyond.
1. Segment Your Target Audience
To effectively market your company and properties, start by understanding your target audience. Take the time to define who they are and what motivates them. Explore what your competitors are doing and consider segmenting your audience based on shared characteristics like geography, buyer type, and buying criteria.
2. Maintain an Active Blog
An engaging company blog can have a massive impact on search engine visibility and social media reach. Use your blog as an opportunity to educate your clients with tips and advice, highlight lease transactions, share key updates, and discuss relevant industry news. Establish yourself as an authority in your field and encourage reader engagement.
Caption: Example of a successful commercial real estate blog post
3. Update Your Company News
If maintaining a blog seems too resource-intensive, consider creating a news section on your website. Feature important company updates, relevant transactions, and recent press releases. This will signal to your clients and search engines that your company is active and growing.
4. Implement an SEO Strategy
Optimize your real estate website for search engines to generate organic traffic. Develop a detailed SEO plan that includes content strategy, link building, user experience, and technical SEO. If you can afford it, hire an SEO expert or agency to ensure your site is fully optimized for maximum visibility.
5. Automate Your Property Marketing
Save time and streamline your property marketing activities by leveraging cloud-based property marketing platforms. These platforms, such as SharpLaunch or Buildout, can help you create a process-oriented approach for efficient marketing campaigns.
Caption: Example of a cloud-based property marketing platform
6. Make Yourself Easy to Contact
Ensure that your contact information is easily accessible on your website, print collateral, business cards, and email signature. Consider creating an impressive contact form on your website to meet your users' needs and grab their attention.
7. Get Active on LinkedIn
LinkedIn has become a powerful platform for professionals to network. With over 500 million users, it offers engagement opportunities through content posts, group discussions, and targeted advertising. Take advantage of LinkedIn to connect with professionals in the commercial real estate, finance, investing, or legal fields.
Caption: Utilize LinkedIn for professional networking
8. Track & Report Your Results
Regularly analyze your marketing performance using Google Analytics or similar tools. Understand the impact of your website on generating leads and make informed decisions based on the data. If needed, make adjustments to improve your website's effectiveness.
9. Build a Company Newsletter
Email marketing remains one of the most effective forms of communication. Use a company newsletter to stay in touch with valuable prospects and customers, showcase your company's activity, offer valuable information, and build relationships beyond your website.
10. Run Targeted Ad Campaigns with Google
Leverage Google AdWords to target potential tenants and investors online. Programmatic advertising allows you to display your services or offers in specific locations within search results or on relevant websites. This approach ensures you reach your most likely prospects efficiently.
Caption: Example of a successful Google Ad campaign
11. Run a Remarketing Campaign
Recapture website visitors who didn't take action by running targeted ads to remind them of your offerings. Remarketing helps increase return rates and keeps your brand top of mind for potential clients.
12. Contribute Guest Articles
Share your expertise by contributing articles to online news sites, blogs, and trade journals. This strategy helps you gain exposure on trusted websites and provides backlinks to improve your search engine ranking.
13. Get Professional Photos
Invest in high-quality professional photographs of your properties. Exceptional visuals create a "wow" factor and impact various marketing touchpoints, including listings, brochures, and presentations.
14. Get Busy on Twitter
Utilize Twitter's marketing tools to share updates, new ideas, events, and property updates with your customers and prospects. Twitter allows you to engage with your audience and grow your network in 2023.
15. Create and Publish High-Quality Content
Produce exceptional, well-written content such as blog posts, informative articles, high-quality videos, and market study reports. High-quality content helps build an audience, establish trust, and supports other distribution tactics.
16. Launch a Video Marketing Campaign
Video is an engaging medium with high audience engagement rates. Produce high-quality marketing videos showcasing your properties, conducting interviews, or highlighting your company. Leverage platforms like YouTube, Facebook, and Vimeo to drive traffic and boost your online reach.
17. Create 3D Video Walkthroughs
Offer realistic 3D video walkthroughs of your properties. In the current health-conscious climate, virtual property tours provide safe and convenient viewing options. Use tools like Matterport to create professional-level videos.
Caption: Example of a 3D video walkthrough
18. Create a Strong Company Presentation
Invest in a professionally-produced company presentation that conveys your value propositions and services effectively. A captivating presentation can leave a lasting impression on potential clients.
19. Update Your Print Collateral
Ensure your print collateral reflects your company's professionalism. Update contact information, social media links, website links, and imagery to align with your online presence.
20. Support a Local Charity or Organization
Align with a local organization or charity that matches your brand and business goals. Giving back to the community can increase your visibility and engage with potential clients in meaningful ways.
21. Buy Media in Traditional Outlets
While online advertising is prevalent, traditional outlets like trade journals, newspapers, and print media still offer affordable and effective options. Test different offline advertising strategies to determine what drives the most interest.
22. Invest in a Professional Website
Ensure your website is up-to-date and professionally designed. Your website is crucial for brand visibility, acquiring new prospects, and driving sales and lease-up efforts. Consider hiring a service that offers comprehensive commercial real estate marketing packages for optimal results.
23. Impress with Drone Photography
Upgrade your marketing collateral with high-definition drone photos. Drone photography adds a "wow" factor to your property listings and captures attention in a visually appealing way.
24. Ask for Referrals
Word-of-mouth marketing is powerful. Create a referral program, maintain relationships with previous clients, and actively ask for referrals. Personal recommendations can drive significant inquiries without heavy marketing expenses.
25. Nurture Your Relationships
Commercial real estate is a relationship-driven industry. Take the time to regularly reach out to existing clients, offer your knowledge and connections, and use social media to stay connected.
26. Publish Market Studies
Create local market reports for the markets you operate in. Summarize vacancy rates, average rent prices, absorption rates, significant transactions, and other relevant data. Highlight these market studies on your website to attract interested readers.
27. Outsource When Needed
Consider outsourcing marketing activities that require specialized expertise. By working with external partners, you can access additional knowledge, reduce HR costs, and gain a competitive advantage.
28. Organize Your Own Webinar
In the absence of face-to-face events, host webinars to engage with your audience and build relationships. Webinars allow you to reach people and convey valuable information effectively.
If you need assistance implementing these commercial real estate marketing ideas into your strategy, feel free to contact us. Our specialists are ready to help you achieve your marketing goals.
