Looking to take your real estate business to new heights in 2023? If you're a real estate agent, you know that what worked for you last year may not work this year. That's why it's crucial to stay updated with the latest marketing strategies and be open to change. To make your search a little easier, we've compiled a list of 37 proven real estate marketing ideas that will help you transform your marketing game and grow your business. So grab a cup of coffee, turn off your notifications, and let's dive into these clever marketing ideas.
Branding & Engagement Real Estate Marketing Ideas
1. Build a Personal Brand That Attracts Clients While You Sleep
While it may seem time-consuming, building a compelling personal brand is essential for every agent. A personal brand helps you create a unique selling proposition that sets you apart from your competitors. In 2023, when every agent has access to the same marketing tools, a resonating personal brand can make all the difference.
2. Create Clear & Honest Mission, Vision & Values to Guide Your Marketing
People make purchasing decisions based on emotion, so it's important to find your "why" and incorporate it into your marketing goals. A clear and honest mission, vision, and values statement will steer your real estate marketing ideas and resonate with potential clients.
3. Become the Digital Mayor of Your Farm Area for More Referrals
Local business owners can be a goldmine for referrals. Building relationships with them can take time, but platforms like Parkbench make it easier and faster. They provide hyperlocal websites and expert training to help you generate more referrals from local business owners.
4. Write a Compelling Slogan & Use It in Your Marketing Materials
Craft a memorable and inspiring slogan that summarizes your unique value proposition. A great slogan helps you connect with your local community and leaves a lasting impression.
Real Estate Marketing Ideas for Social Media
5. Use Social Media Templates to Quickly Scale Your Accounts
To build your personal brand on social media, you need to increase the frequency of your posts. Using real estate-specific templates from marketing companies like Coffee & Contracts, LabCoat Agents Marketing Center, and Agent Crate can save you time and provide engaging content for your Instagram and Facebook accounts.
6. Learn From Top Real Estate Influencers
Follow and learn from successful real estate influencers, but be sure to add your own personality and spin to their strategies. Implement their successful tactics in your marketing calendar to increase engagement and attract more followers.
7. Make Engaging Vertical Videos
Vertical videos are gaining popularity on platforms like TikTok, Instagram, and YouTube. Learning how to create compelling vertical videos will help you get your content in front of your followers in 2023. Don't worry; they're easier to make than you think.
8. Boost Engagement With Contests, Polls & Q&A Stickers on Instagram Stories
Engagement is key on social media. Use interactive features like contests, polls, and Q&A stickers on Instagram Stories to encourage your followers to participate and make your posts go viral.
9. Give Your Social Media Accounts a Boost With PorchLyte
If you're a busy agent, consider using services like PorchLyte to give your social media accounts a professional boost. They offer monthly content strategies and fully done-for-you content creation and posting, so you can focus on selling houses while they handle your social media presence.
10. Market Yourself on Instagram Stories & Reels
While TikTok offers opportunities for Realtors, leveraging Instagram Stories and Reels can be an easier and more effective way to reach your audience. Pay attention to the trend of vertical video and make the most of it on Instagram.
11. Increase Email Engagement Rates With Facebook Messenger Ads
If you're not getting the desired results from your Facebook ads or email marketing, try utilizing Facebook Messenger ads. Messenger ads have higher open rates than emails and can be an effective way to reach potential customers, especially those over the age of 45.
Real Estate Marketing Ideas for Referrals
12. Build Trustworthy Social Proof With Video Testimonials
Video testimonials have become more important than ever. They are difficult to fake and can be used across various platforms. Keep your testimonials short, consider shooting vertical videos, and don't strive for perfection. Candid videos shot on your phone can often have a greater impact.
13. Automate Your Review Gathering Process for More Social Proof
Automate the process of gathering reviews from past clients using reputation management platforms like Birdeye. This will save you time and effort while increasing the number of reviews you receive on multiple websites.
14. Keep Former Real Estate Clients Engaged With Experiential Marketing
Offer exclusive offline experiences to your former clients, such as dinners, wine tastings, educational seminars, or charity drives. Experiential marketing is a powerful tool that can lead to increased referrals and customer loyalty.
15. Give More Thoughtful Closing Gifts
When choosing closing gifts, focus on what your clients actually want, instead of self-promotion. Thoughtful closing gifts that cater to your clients' interests and needs will keep you top of mind and boost referrals.
16. Cross Promote With Local Businesses
Establish partnerships with local businesses that you already work with, such as photographers, movers, and home inspectors. Cross-promoting each other's businesses and hosting joint events can strengthen your relationships and generate leads.
Real Estate Marketing Ideas for Listings
Stay tuned for upcoming articles on marketing planning, strategy, and creative real estate marketing ideas. We've got you covered with more exciting and effective ideas to help you market your listings and stand out from the competition.
Your Turn
Do you have any killer real estate marketing ideas that you think our readers need to know about? Share your insights and ideas in the comments section below. Let's help each other grow and succeed in the dynamic world of real estate marketing.