Are you looking for the best practices when it comes to staging for real estate photography? Home staging is a crucial step in preparing a property for sale, and it is equally important for capturing stunning photographs. In this article, we will explore 5 best practices for staging a home specifically for real estate photography, and we'll also explain why staging is essential in this context.
Why Is Staging a Home for Real Estate Photography a Good Idea?
First and foremost, it's vital to understand why staging a home for real estate photography is worth the effort. Research shows that 87% of buyers consider photos to be an extremely important part of their home search process. These photos act as their introduction to a property, even before they step foot inside. High-quality photos make a lasting impression and entice potential buyers to further explore the property. On the other hand, poor-quality photos can deter buyers and hinder the sale.
Staging a home for real estate photography ensures that the property is presented in the best possible light, resulting in higher-quality photos. Additionally, staging has been proven to increase the offering price of a home. 25% of buyers' agents and 22% of sellers' agents reported that staging resulted in a higher offering price. Furthermore, 17% of all agents claim that staging can increase the offering price by 6% to 10%.
5 Best Practices for Staging for Real Estate Photography
Now, let's dive into the 5 best practices for staging a home specifically for real estate photography.
1. Stage for the Camera - Not for the Showing
When staging for real estate photography, it's essential to consider how the space will appear through the camera lens. What may look impressive in person might not translate well in photos. Remember, you are staging for the camera first, and adjustments can be made for showings later. Pay attention to angles, lighting, and overall composition to ensure that the best features of the room are highlighted effectively.
2. Lights! Camera! Action!
Effective lighting is crucial for capturing compelling real estate photos. Good lighting makes a home appear inviting and appealing. When staging for real estate photography, make sure to utilize controlled lighting. Consider the angle and direction of natural light, open blinds to allow natural illumination, and avoid harsh shadows. Indirect sunlight tends to create the most favorable lighting conditions for capturing beautiful photos.
3. Don't Forget the View Outside the Window
Although the focus is mainly on photographing the interior of the home, the view outside the windows often becomes part of the photos. Therefore, it's important to pay attention to what is visible outside. A captivating view can enhance the overall appeal of the property, while a less appealing view can be a distraction. Clean up and stage the areas outside the windows if necessary, and ensure that the windows themselves are clean and free of streaks.
4. Strive for a Simple Color Scheme
Color plays a significant role in real estate photography. It's important to create a cohesive and visually appealing color scheme for each room. Buyers tend to prefer simple and neutral colors, as they allow them to envision the space with their preferred colors. Avoid using too many colors, as it can create a chaotic and visually noisy appearance in photographs. Take into consideration how colors will appear through the camera lens and make adjustments accordingly.
5. Capture Patterns and Rhythms in the Photos
In addition to color, patterns and rhythms can greatly enhance the aesthetics of a room in real estate photography. Look for symmetry in the shapes of furniture, artwork, and decor. Incorporate repetition of colors, patterns, or themes to create visual harmony. Pay attention to the materials used and how they create a sense of rhythm in the space. By using these principles of good design, you can make a room more visually pleasing and capture stunning photos.
Let Us Share a Secret! Photo Editing and Virtual Staging Can Save You Time and Money!
While traditional home staging for real estate photography has its advantages, it can also be expensive, time-consuming, and require significant effort. That's where photo editing and virtual staging come in. With professional editing and virtual staging services, you can achieve remarkable results without the hassle. These services provide the most polished and appealing online presence for any property, at a fraction of the cost of traditional staging.
PhotoUp specializes in expert photo editing and fast, affordable virtual staging. Simply upload your photos and select a design style from their extensive digital furniture library. Within a few days, you'll receive proofs of each virtually staged room, which you can review, approve, and download. These services offer a cost-efficient and less disruptive alternative, while still allowing for multiple style options.
Final Thoughts
By incorporating these best practices for staging for real estate photography, you can capture stunning images that leave a lasting impression on potential buyers. Photo editing and virtual staging services, such as those provided by PhotoUp, offer an affordable and efficient way to enhance your listings. Sign up with PhotoUp today and elevate your real estate game!
If you enjoyed this article, be sure to check out the following resources:
- How to Virtually Stage a Room in Less Than 5 Minutes
- 10 Benefits of Virtual Staging for Estate Agents
- Virtual Staging - Everything Real Estate Agents Need To Know
- Make More & Spend Less With Real Estate Virtual Staging
- 6 Advantages of Virtual Staging