The real estate industry is constantly evolving, and if you want to stand out from the crowd, you need to embrace innovation. While you may already have a strong toolkit and know the best practices, there's always room to take things up a notch. And that's where drones come in.
According to the National Association of Realtors (NAR) 2023 Member Profile, drones are being used by 50% of agents. The majority of agents, 43%, hire professionals to operate drones, while only 7% opt for a DIY approach. It's clear that drones have become an essential tool for agents, but what exactly are they used for?
Let's delve into the reasons why drones have become a game-changer in the real estate industry.
Captivating Aerial Footage that Sells
Drone footage is not just a gimmick or a fancy toy for real estate professionals to play with. In fact, homes displayed with aerial shots are nearly 70% more likely to sell according to the MLS. By capturing aerial footage of every angle of a property and its surroundings, drones provide potential buyers with a realistic view of the listing. This footage can be used for marketing, shared with clients, incorporated into listing presentations, and even added to online listings. With the power of aerial photos and videos, drones take your listings to the next level.
Unlocking New Possibilities with Drone Innovations
Drone technology continues to evolve, bringing exciting innovations to the table. Here are three advancements in drone technology that we're keeping an eye on:
3D Mapping
Drones are incorporating 3D mapping technology, allowing for detailed and immersive views of properties. Gone are the days of clunky dollhouse views and stitched images. With 3D mapping, prospective buyers can explore a listing's layout and features with greater depth. Some drones can even capture the topography of the surrounding area, providing an additional layer of detail for consumers.
Artificial Intelligence (AI)
Artificial intelligence is permeating various tech tools, and drones are no exception. With AI, drones can capture richer insights about a property and its surrounding land. From identifying structural issues to assessing vegetation health and construction status, drones equipped with AI are revolutionizing the way real estate professionals gather information.
Autonomous Drones
Autonomous drones are designed to operate with minimal human intervention. This technology enables safer operations in riskier environments, such as conducting home inspections in hard-to-reach places, assessing construction sites, detecting leaks, and inspecting pipelines. Additionally, drones are now being used indoors, allowing for seamless virtual walkthroughs that complement outdoor aerial views.
While we encourage agents to explore new opportunities, it's crucial to consider certain factors before purchasing a drone for your real estate business. The Federal Aviation Administration (FAA) requires drone registration for non-recreational use under Part 107. Registration involves a fee and is valid for three years. Additionally, the FAA strongly recommends taking the Recreational UAS Safety Test (TRUST).
It's essential to be aware of FAA requirements and regulations to ensure compliance and safety when operating a drone.
Stay Compliant: The Importance of Drone Registration
Registering your drone with the FAA is mandatory. Failure to do so can result in civil penalties up to $27,500, criminal fines up to $250,000, and even imprisonment for up to three years. As a responsible drone operator, it's crucial to complete your registration, obtain a certificate, and keep it with you while flying. Remember to cross all your T's and dot all your I's to ensure compliance and safety.
Flying a Drone with Caution
Once you've completed your registration, certification, and the TRUST exam, you're ready to take to the skies. However, there are essential regulations to follow while operating your drone:
- Fly your drone at or below 400 feet.
- Always give way to other aircraft and avoid interference.
- Maintain visual contact with your drone at all times.
- Adhere to FAA-designated flying altitudes, which can be found on their website.
By staying compliant and mindful of your drone's flight parameters, you can maximize its potential as a powerful tool while ensuring safety.
If you find the FAA requirements overwhelming or simply prefer not to become a drone operator, you can still harness the power of drones by hiring a professional. According to the NAR's 2023 Member Profile, nearly half of all agents surveyed choose to hire professionals for their real estate drone footage needs. These experts are trained, insured, and compliant with FAA regulations. By working with a trusted and quality real estate drone photographer, you can focus on the core aspects of your business while benefiting from the impact drones offer.
It's evident that drone footage is an indispensable tool in the world of real estate. Drones provide unparalleled views that allow potential buyers to envision themselves at home in a property. Moreover, drones continue to evolve and unlock new possibilities in the industry.
As you gear up to promote your listings in 2024, consider adding drones to your arsenal of tactics. By utilizing this powerful technology, you can differentiate yourself as a modern agent and propel potential buyers towards closing deals. For more insights on how you can innovate your real estate business year-round, visit our Resource Center today.