In today's digital age, real estate videography has emerged as a powerful tool in the competitive real estate market. Gone are the days when still photos were enough to capture buyers' attention. According to the National Association of Realtors, video marketing has proven to substantially increase inquiries, website traffic, and ultimately, sales.
Exploring the World of Real Estate Videography
Real estate videography encompasses various forms of media, including interior and exterior videos, aerial videos, and combinations of still photos. It provides potential buyers or renters with a comprehensive visual representation of a property and its surroundings.
Imagine being able to virtually explore a property, experiencing an immersive viewing as if you were physically present. This became especially relevant during the 2020 pandemic when buyers sought ways to explore properties without leaving their homes.
Even now, with things returning to normal, real estate videography continues to play a crucial role in allowing buyers to view properties virtually. In fact, some realtors are successfully closing deals without buyers ever stepping foot into a house.
Moreover, real estate videography offers tremendous opportunities for marketing short-term rentals, such as those listed on Airbnb or VRBO. These videos showcase a property's unique features, layout, and amenities in a way that photographs cannot. They create an atmosphere, enabling potential renters to envision themselves in the space and stand out from other rental options.
Types of Videos for Real Estate: Making an Impact
Different types of videos serve different purposes when it comes to real estate. Let's explore a few:
Walkthrough Video Tour
By far, the most popular type of real estate video is the walkthrough video tour. It allows potential buyers or renters to experience the flow of the house, giving them a sense of what it would be like to live in it.
Aerial Video
Aerial videos provide an elevated perspective of the property and its surroundings. Drones capture stunning shots of the exterior, highlighting nearby attractions such as parks, schools, or restaurants. Aerial videos give buyers a glimpse of the neighborhood and create excitement about the property's location.
About Video
An about video introduces the realtor or property manager to potential buyers, showcasing their expertise and establishing trust. It's an excellent way to make a personal connection and demonstrate your reliability and knowledge.
Unleashing the Power of Real Estate Video Marketing
The benefits of real estate videography are plentiful and can greatly impact your business. Here are some key advantages:
- Increased Lead Generation: Videos attract more leads and potential buyers.
- Boosts Website Traffic and Online Presence: Videos enhance your online visibility and engagement.
- Faster Selling Times: Engaging videos help sell properties more quickly.
- Reaches a Broader Audience: Videos extend your reach to a wider audience.
- Decreases Waste Viewings: High-quality videos reduce unnecessary property viewings by up to 40%.
- Builds Trust: Video tours build trust and credibility with potential buyers.
- Increases the Likelihood of Working with a Realtor: Buyers are more likely to choose a real estate agent who utilizes video marketing.
Understanding Real Estate Videography Pricing
Real estate videography pricing can vary depending on several factors. On average, a comprehensive photography and videography package can range from $700 to $1,400. However, you also have the option to customize your services by selecting individual offerings.
Various elements impact the pricing, including the videographer's experience and equipment, location and travel requirements, property details, length of the video, additional features, copyright fees, and editing and revision expectations.
Most real estate videography packages are all-inclusive and cover travel time, shooting time, editing, and revisions. Some packages may even include interior and exterior photography, headshots, aerial photography, or property websites.
Caption: A picture is worth a thousand words.
Investing in Real Estate Videography: Is It Worth It?
Considering the numerous benefits, real estate videography is undoubtedly worth the investment. Recent video marketing statistics prove its effectiveness in terms of sales, lead generation, credibility, and return on investment.
If you're ready to take your real estate marketing to the next level, Flux Media is your ideal partner. Our professional team specializes in real estate videography and photography. Contact us today and let us help you captivate buyers with compelling visual storytelling.
