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What is IDX and how it helps you generate more leads?

If you've ever found yourself struggling to understand IDX, you're not alone. Many people find it overwhelming to set up IDX on their websites, decipher the cost of IDX integration, or differentiate between IDX and...

If you've ever found yourself struggling to understand IDX, you're not alone. Many people find it overwhelming to set up IDX on their websites, decipher the cost of IDX integration, or differentiate between IDX and RETS. Whether you're a busy real estate agent who needs help with IDX website features or a new agent wondering what IDX actually is, we have the answers you seek. But first, let's begin with a captivating intro.

Are you ready to take your real estate game to the next level? In this article, we'll demystify IDX and show you how it can be a powerful lead generation tool. So put on your learning hat, because we're about to dive in!

IDX Websites For Agents - The Basics

Before we get into the nitty-gritty of IDX, let's take a quick trip back in time. The concept of "multiple listings" dates all the way back to 1907. Of course, the real estate landscape looked very different then. Listings were physically shared among members of the Board of Realtors®, and technology was virtually non-existent.

Fast forward to today, and we have more than 580 MLSs in the US alone. But what exactly is IDX and how does it fit into this picture? Stick around, and we'll shed some light on it.

What is IDX?

For some agents, the question "what is IDX" might seem obvious. But for many others, it's like using electricity without fully understanding how it works. IDX stands for Internet Data Exchange, and it's a method that allows real estate agents to share MLS listings on their websites.

Simply put, IDX is the technology and agreements that enable the display of MLS listings online. Before IDX, these listings were only accessible to members of local associations. So, when potential buyers wanted to explore available homes, they had to rely on real estate agents for access to the information.

What is IDX vs What is RETS

Now that we've covered the basics of IDX, it's time to address another important term: RETS. IDX and RETS both serve the purpose of transferring MLS data to your website, but they differ in the method of data transfer.

RETS, short for Real Estate Transaction Standard, offers more customization options and better SEO capabilities compared to IDX. It allows agents to control the frequency of updates and offers a higher level of flexibility. However, it's also more expensive.

Ultimately, the choice between IDX and RETS depends on your specific needs and budget. Now, let's explore what's new in the world of IDX.

What's new in IDX?

IDX websites are no longer limited to wealthy agents and brokerages. They have become more accessible and popular among all agents. As IDX gained popularity, rules and guidelines were established to ensure transparency and fairness.

One of the exciting advancements in IDX technology is the integration with Customer Relationship Management (CRM) systems. This integration takes lead capture to a whole new level, allowing agents to track and manage potential leads more effectively.

How to set up IDX on websites

If you're looking to set up IDX on your real estate website, one of the best ways to do it yourself is by using a WordPress site. By following a few simple steps, you can integrate IDX seamlessly into your website:

  1. Purchase a domain name.
  2. Open an account with a web hosting company.
  3. Install WordPress on your domain.
  4. Choose a real estate website template.
  5. Choose and purchase an IDX plugin.

If you need detailed tutorials on IDX integration and building your own WP IDX website, you can find plenty of resources online. But if you don't have the time or resources to build a website from scratch, don't worry, there are other options available.

Enter LeadSites, the all-in-one real estate website solution from Easy Agent PRO. LeadSites offer comprehensive IDX experiences that guarantee your visitors will find exactly what they're looking for when they search for homes. These websites are user-friendly and highly customizable, allowing you to create a unique and innovative experience for your visitors.

What makes a great IDX website?

Whether you decide to build your website yourself or opt for a pre-built solution like LeadSites, it's crucial to understand what makes a great IDX website. Here are some key elements to consider:

  • Integration with CRM
  • Map-based property search
  • Polygon searches
  • Save and email favorite listings
  • Modern and sleek design
  • Effective calls-to-action
  • Regular MLS data updates
  • Facebook cataloging

By incorporating these features, you can enhance the user experience and drive more leads to your real estate website.

Examples of the best IDX Real Estate Websites

To inspire you and showcase the possibilities of IDX, let's take a look at some exceptional agent websites:

  • Pat Delaney, Southern California: Check out this impressive neighborhood page. Picture

  • Daniel Keeton, Virginia: Explore Daniel's neighborhood page, which provides valuable information not found in the MLS. Picture

  • Stan Rector, Simi Valley, California: Take a look at Stan's clean and modern IDX website. Picture

These examples demonstrate the power of IDX in creating a captivating and informative real estate website.


Now that you have a better understanding of IDX, you can leverage its potential to generate more leads for your real estate business. Whether you choose IDX or RETS, or opt for a pre-built solution like LeadSites, the key is to provide a seamless and user-friendly experience for your website visitors.

So, what are you waiting for? Get started on your IDX journey and watch your real estate business flourish!