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10 New Real Estate Trends & Forecasts for 2024 and Beyond

The real estate market is constantly evolving, and it's crucial for both buyers and sellers to stay up-to-date with the latest trends and forecasts. In this article, we'll explore the most significant developments that are...

The real estate market is constantly evolving, and it's crucial for both buyers and sellers to stay up-to-date with the latest trends and forecasts. In this article, we'll explore the most significant developments that are shaping the real estate industry in 2024 and beyond. Whether you're an investor or someone looking to purchase a property, this information will help you make informed decisions and maximize the value of your real estate investment.

The Impact of COVID-19: Rising Homeownership

One of the notable trends that emerged during the COVID-19 pandemic is the increase in homeownership rates. The demand for safe and stable housing has driven more consumers to purchase their own homes. The availability of remote work options and the desire to have larger spaces, home offices, and outdoor amenities have contributed to this rise. According to experts, this trend is expected to continue in 2021, with a projected 5% increase in homeownership rates. However, challenges such as low inventory and rising construction costs may affect the market in the first few months of the year.

key real estate trends Caption: The impact of COVID-19 on rising homeownership

Taking Advantage of Low Mortgage Rates

The economic decline of 2020 led to a decrease in mortgage rates, making it an opportune time for real estate investment. Many new homeowners took advantage of the low rates, with 54% attributing their decision to purchase a home to the favorable mortgage conditions. However, some new homeowners expressed regret due to financial reasons. It's essential for buyers to carefully evaluate their financial situation and consider factors beyond low mortgage rates when making a purchase.

Steep Rise in Home Prices

Despite expectations of slower home price growth, the pandemic has caused a steep increase in home prices. Experts forecast a further 3.6% increase until February 2021, with annual home value growth projected to reach 13.5% by mid-year. The Center for Disease Control and Prevention (CDC) also introduced a moratorium on evictions to ensure safe and stable housing during the pandemic. However, rising home prices and the potential for future policy changes can create uncertainty in the market.

steep rise in home prices Caption: The steep rise in home prices due to COVID-19

Millennials as Home Buyers

Millennials are now dominating the residential real estate market as they find stable jobs and increase their purchasing power. They account for 38% of the market and prefer middle- to upper-middle-class homes. For sellers looking to tap into this market, leveraging online platforms, offering sustainable homes with usable spaces, and considering affordable locations are key strategies. It's also important for buyers to effectively communicate their preferences and work with real estate professionals to find their ideal home.

Affordable Homes Still Needed

Before the pandemic, rental housing was preferred in 59% of housing markets in the US due to high home prices. However, the availability of low mortgages has shifted the focus towards homeownership. Previously-owned homes are still the dominant choice in the market, with 87% of homebuyers opting for these properties. The trend towards affordable environments and the desire for simple and green living are likely to continue in the future.

Shift to Second-Tier Cities

Investors and buyers are increasingly turning to second-tier cities as real estate prices in first-tier cities continue to rise. Economic growth and increased investments in these cities have led to a more vibrant real estate market. The COVID-19 pandemic has further accelerated this shift, with surveys showing that a significant percentage of city residents are considering moving. Both first-tier and second-tier real estate markets are expected to equalize in terms of capitalization rates, making second-tier cities attractive for investors.

Use of New Technology

Technology plays a significant role in the real estate industry, and its adoption is expected to continue in the coming years. Smart home technology, online home selling platforms, and artificial intelligence are some of the tech trends that will shape the sector. Property owners and real estate professionals are embracing technology to enhance customer experience, streamline processes, and make data-driven decisions. The use of data analytics and facility management solutions is also becoming increasingly prevalent.

homebuyers trust the internet Caption: Homebuyers rely on the internet for real estate information

Mortgage Interest Rates Go Up then Settle

Mortgage interest rates have experienced fluctuations in recent years, with a temporary decrease during the COVID-19 pandemic. However, experts predict that rates will gradually rise again, reaching around 3.4% by the end of 2021. It's important to consider the volatility of rates and evaluate long-term affordability when planning to purchase a property.

More Listings for Luxury Homes

The inventory of luxury homes continues to grow, driven by high home prices and the increasing demand for luxury living. However, the pandemic has created uncertainty in the luxury real estate market. As the situation stabilizes, prices may settle at lower points, providing opportunities for investors to capitalize on undervalued luxury properties.

luxury homes market Caption: The growing market for luxury homes

Use of Amenities to Attract Customers

Property owners and builders are focusing on providing unique amenities to attract tenants. Beyond the traditional gym and parking access, communal gardens, outdoor terraces, and smart home features have gained popularity. The COVID-19 pandemic has also emphasized the importance of outdoor amenities, leading to increased investments in this area. It's crucial for property owners to identify amenities that add value to their properties and market them effectively.

These ten real estate trends and forecasts provide valuable insights into the ever-changing market. Whether you're a buyer, seller, or investor, understanding these trends will help you make informed decisions and navigate the real estate landscape effectively. Stay up-to-date with the latest developments, leverage technology, and work with experienced professionals to maximize the value of your real estate investments.


  1. Forbes: Five trends that will impact real estate investing this year
  2. Realtor Magazine: New-home buying rush likely to continue in 2021
  3. Federal Reserve Bank of St. Louis: Homeownership rate for the United States
  4. PwC: Real estate 2020: Building the future
  5. MarketWatch: Mortgage rates drop to new record low as coronavirus cases climb
  6. LendEDU: 55% regret taking out a mortgage during coronavirus
  7. Infutor: Infutor
  8. National Association of Realtors: 2020 homebuyers and sellers generational trends report
  9. Gensler: The rise of second-tier cities
  10. REBusinessOnline: Pandemic puts outdoor amenities, middle markets into Multifamily spotlight
  11. Deloitte: 2020 commercial real estate outlook