When it comes to marketing in the real estate industry, videos have become an essential tool for agents. Research shows that 73% of homeowners are more likely to list with an agent who uses video in their marketing. However, only about 10% of agents actually take advantage of this strategy. This presents a significant opportunity for agents to gain a competitive edge online.
If you're considering incorporating video into your marketing strategy but don't know where to start, this guide is for you. We'll explore some of the most effective real estate video ideas, where to find inspiration, and the best platforms to share your videos.
Top 11 Proven Real Estate Video Ideas
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From agent introductions to property tours and home-buying tips, videos have the power to effectively communicate information and engage visitors. Let's dive into 11 proven real estate video ideas that can help boost your online presence.
Real Estate Agent Introduction
Start with an introduction-style video to establish a personal connection with potential clients. Highlight your background, unique selling proposition, and areas of specialization. Reusing introduction content every quarter is a great idea for new followers who have recently joined your channel. Check out this example of a strong introduction video by Yana Vass, an established Realtor.
Property Tours
Property tours are essential for marketing real estate. Use walkthrough tours, 360-degree virtual experiences, and exterior drone footage to create a comprehensive view of the property. Remember, quality matters; high-grade video and audio, supported by the right equipment and software, are crucial for creating compelling content. Take inspiration from Ryan Serhant's excellent property tour videos.
Home Buying Advice
Create educational real estate videos to connect with potential clients. Break down complex concepts into bite-sized videos or opt for a detailed guide. From pre-approval versus pre-qualification to home inspections and negotiation, cover topics that provide valuable insights to viewers. Make your content engaging with real-life scenarios and interactive sessions. Look to Leah Herzwurm's educational video content on Instagram for inspiration.
Home Seller Tips
If you're looking to get more listings, consider creating seller-focused real estate videos. Topics like "Home Staging 101," "Setting Competitive Prices," and "The Top 10 Reasons to Have an Open House" can educate sellers about the process and build trust. Include a call to action, encouraging sellers to schedule consultations, get home valuations, or download seller resources. Check out Agent Shane Mccarty's video for an excellent example.
How-To Videos
Use how-to videos as an innovative way to guide potential buyers and sellers through the real estate process. Show them how to navigate an open house or offer tips on staging their homes for maximum appeal. Experiment with different styles to see what resonates with your audience the most. Invidiata Realty utilizes beautiful how-to videos to show how to upgrade property walkthroughs.
Real Estate Client Testimonials
Client testimonials establish trust and credibility with potential customers. They offer proof of your success and capabilities. Ensure your video testimonials are specific, reliable, and authentic. Have a system in place for asking for client feedback and obtaining permission to share their testimonials or Google Business Profile reviews. Marie Henderson Team has successfully incorporated video testimonials.
Real Estate Market Updates
Providing regular market updates can solidify your position as an expert in the field. Share recent sales data, trends in property prices, and economic factors affecting the real estate market. Use easy-to-understand graphs and charts to communicate complex data. Terri Munselle of The Munselle Group consistently updates her followers through her Instagram page.
Real Estate FAQs
Focus on frequently asked questions or common misunderstandings when creating real estate video content. Cover topics like the home buying or selling process, agent compensation, and what to look for in a property. You can present these as a single video or a series of shorter videos. Taylor Lucyk's vlog format is a great example of engaging and informative FAQs.
Day in the Life
Give potential clients a glimpse into your professional life with a "Day in the Life" video. Show them how you operate, including property visits, open houses, and client meetings. Let them see how efficient, reliable, and committed you are to providing an exceptional customer experience. Asia Johnson at Marie Henderson Team has fantastic examples on her Instagram that you can use as inspiration.
Self-Promotion Without the Shame
Self-promotion doesn't have to be a turn-off. Strike a balance between promoting your business and offering value to your viewers. Prioritize high-quality and relevant content and blend it with promotional material. A great example is Joey Bergandi's video, subtly incorporating his services and offerings into how-to videos.
Neighborhood Spotlights
Create a "Neighborhood Spotlight" video to give prospective buyers an idea of what living in a specific area could feel like for them. Feature local parks and schools, interview local business owners or residents, and highlight community events. This not only helps buyers but also fosters connections with local businesses. Ricky Allen has successfully executed this strategy on his website.
Where to Find Additional Real Estate Video Ideas
Now that you have a few real estate video ideas to get started, it's important to know where you can consistently find new ideas customized to your specific goals.
Audience Research
Research your audience's needs, preferences, and behaviors to tailor your videos for maximum effect. For example, if your audience consists primarily of first-time homebuyers, educational videos explaining the buying process could be the best way to connect. Online forums or surveys like Google Surveys can be powerful resources for conducting research.
Trend Analysis
Observe the shifts and turns in the real estate landscape to brainstorm new video ideas. If there's a current trend in the market, create video series around it to pique viewer interest. Use digital tools like Google Trends or social media's trending sections to stay updated.
Competitor Benchmarking
Analyze your competitors' video content, social media channels, and websites to learn what works for them and what doesn't. Use this knowledge to differentiate your content strategy and find your unique selling points.
Internal Team Brainstorming
Tap into the ideas and insights of your own team. Regular internal brainstorming sessions can unlock a treasure trove of original video content concepts. Your sales team's direct insights into frequently asked questions from potential clients can present an opportunity for a helpful and engaging video series.
User-Generated Content (UGC)
Motivate your social media followers or website visitors to share their experiences or questions. A video response to a customer's question not only offers valuable content but also helps forge a solid relationship with your audience.
SEO Tools and Analytics
Use SEO tools like SEMrush or Google Analytics to understand what your potential clients are searching for online. Create a list of real estate video ideas around popular search queries or keywords to enhance your visibility and extend your reach.
Artificial Intelligence (AI) Tools
AI tools like ChatGPT can quickly generate a wealth of real estate video ideas and suggest trends likely to gain traction. Utilize AI to identify patterns and trends that might not be immediately noticeable, giving you a competitive edge in content generation. However, remember to fine-tune these concepts with human insight for relevancy and quality.
Where to Share Your Real Estate Videos
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Once you've built your real estate video ideas and produced your content, it's time to decide where to share it. Here are some platforms where you can post your videos:
Real Estate Websites
Consider your real estate website as your digital storefront. Spruce it up with property videos like virtual tours, community highlights, and video testimonials. Don't forget to optimize your video descriptions with local and property-specific keywords for better SEO.
Send property walkthrough videos to interested buyers or keep your clientele engaged with video newsletters featuring updates on new properties. Craft enticing subject lines and engaging content to draw clients to click and watch your videos.
Google Business Profile
Leverage your Google Business Profile to share virtual tours of your listings. This platform can make your properties shine in local search results. It's also an excellent platform to showcase videos of satisfied clients and successful sales.
Social Media Channels
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YouTube: Generate exposure with long-form video content on YouTube. Optimize titles, descriptions, and SEO tags for better visibility. Post consistently and group related videos into playlists to increase audience engagement.
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Facebook: Take advantage of Facebook's expansive user base by sharing succinct videos that capture attention. Craft captions that can deliver your message even without sound. Use Facebook Live for real-time virtual open houses and create video ads targeting your desired demographics.
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LinkedIn: LinkedIn offers a unique opportunity to connect with a professional audience and potential clients. Focus on creating informative and engaging content, such as market insights or property showcases. Actively engage with your network through comments and direct messages to expand reach and generate business opportunities.
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TikTok: Connect with a youthful demographic on TikTok by sharing captivating and amusing clips of your listings or efficient home-buying tips. Use trending sounds and hashtags to increase visibility. Partnering with influencers can extend your reach further.
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