In today's digital age, having an online presence is essential for any real estate business. Establishing your digital address with a real estate website builder has never been easier. A website builder helps you create, publish, and manage real estate websites, serving as your digital storefront. It offers leads information about your properties, services, and the team behind everything.
A well-designed real estate website can establish trust and attract qualified leads. On the other hand, a poor real estate website will send leads on their way, and that's if it gets any traffic at all. Real estate professionals need effective website-building tools, and in 2024, there's no valid excuse not to have a website. It should be part of your business plan. Website builders are efficient, fast, and affordable.
So, let's explore the best real estate website builders available today. Together, we'll get your website up and running!
Why Do Real Estate Businesses Need a Website?
Before we dive into the best real estate website builders, let's understand why having a website is crucial for real estate businesses:
Digital Presence
Your real estate website is your digital address. It's where leads come to when they look up your business. Merely having a Real Estate Facebook business page is insufficient to attract leads in 2024. Nowadays, 96% of home buyers search for their dream home on the internet, and half of them begin their search with an online search. This means you need a website that shows up in search engine results pages.
Property Showcase
A professional real estate website should list all your available property listings. People will look up the properties you showcase and then contact you to close the deal for them. This is an excellent source of traffic.
Lead Generation
Real estate agents need a constant flow of leads. For that, you need high traffic and good conversion. Real estate websites are the most effective lead capture tools in the industry. That's why 69% of real estate agents have a website.
Credibility
According to Zippia, 75% of users judge a business's credibility based on its website.
Key Features to Watch Out for in a Real Estate Website Builder
When choosing the right website builder for your real estate business, keep an eye out for these key features:
Customizable Templates For Realtors
A study conducted by Sweor found that 75% of users assess a website based on its web design. To create a top-notch real estate website, you need a website builder that offers different templates to choose from, depending on your needs. Look for a builder that can sustain changes and evolution over time.
Mobile Responsiveness
With 55% of users accessing websites on mobile devices, mobile responsiveness is non-negotiable. Your website must adapt to various screen sizes to stay competitive.
SEO Tools
Search Engine Optimization (SEO) is essential for driving organic traffic to your website. Look for a website builder that offers built-in SEO tools like blogging features, heading optimizations, meta titles, and meta descriptions.
Lead Capture For Your Listings
Lead capture features are fundamental for real estate websites. Look for a builder that offers lead capture and scheduling forms, call-to-action buttons, landing pages, and digital marketing features like newsletter sign-ups and social media feeds.
Ease Of Use & Support
Choose an easy-to-use website builder with reliable support readily available. In times of crisis, it's crucial to have dependable support and a stable server.
Now that we know what to look for in a real estate website builder, let's explore the top 9 options for 2024.
1. Xara Web Designer+
When it comes to real estate website builders, Xara Web Designer+ stands out as a powerful and comprehensive platform for realtors. With its intuitive drag-and-drop editor and pre-made templates, you can create your website without coding skills. Customize your site with numerous building blocks, utilize built-in SEO tools, and enjoy a mobile-ready feature. Xara also offers media integration, versatile templates, e-commerce functionalities, AI text generation, and integrations with important tools. Plus, they provide reliable web hosting at fair pricing, including a domain name. Try out Xara Web Designer+ today with a 14-day free trial and continue for only $9.99/month.
2. Placester
Placester is a popular choice among real estate professionals. It offers a user-friendly interface, visually appealing templates, and lead capture functionalities to convert potential leads into clients.
3. Wix
Wix is a well-known website builder that caters to various industries, including real estate. With its extensive library of templates and easy-to-use editor, Wix allows you to create real estate websites with ease. It offers app creation features, social tools, booking systems, and online payment options.
4. Squarespace
Squarespace is a versatile website builder that offers elegant templates. While not specifically designed for real estate, Squarespace provides plenty of customizable templates for creating real estate websites. It also offers marketing tools, built-in SEO tools, and a logo maker.
5. WordPress
WordPress is a powerful content management system (CMS) that offers many real estate plugins and themes. With its open-source nature, WordPress provides high customization and control over website design and functionality. However, support may not be as reliable.
6. Web
Web.com is a powerful platform designed to help you create a real estate website that converts. It offers an intuitive website builder, drag-and-drop functionality, pre-designed building blocks, AI text generation, real-time site analytics, and exceptional customer support.
7. Zyro
Zyro is a newer website builder on the market that offers a range of beautiful templates. While they don't have specific real estate templates, you can still find one and customize it to fit your needs. Zyro provides a drag-and-drop editor, basic SEO and marketing tools, and affordable pricing starting from $2.59/month.
8. Weebly
Weebly is a straightforward website builder that offers real estate templates and a user-friendly interface. It allows customization within the code and offers the ability to add videos, animations, and custom fonts to your website.
9. Real Geeks
Real Geeks is a specialized real estate website builder that focuses on delivering an all-in-one solution for real estate businesses. It offers advanced features like IDX integration, lead capture tools, property search functionalities, and a CRM app for managing everything on the go.
The Best Real Estate Website Builder: Xara Web Designer+
Among all the website builders, Xara Web Designer+ stands out as the best real estate website builder. It caters specifically to real estate agents while offering other functionalities to sustain your entire business. Xara integrates with important platforms, boasts an intuitive drag-and-drop editor, allows code customization, offers multimedia integrations, and provides SEO tools, email marketing tools, lead capture tools, and more.
Conclusion
We hope this list sheds light on the top real estate website builders available in 2024. These builders simplify the process of creating, managing, and publishing websites, acting as digital storefronts that build trust, attract leads, and convert them into clients.
Xara Web Designer+, with its wide range of features and customization options, stands out as the best real estate website builder. Check out Xara today and build the perfect website for your real estate business!
FAQs
1. How much does Xara Web Designer+ cost? Xara Web Designer+ costs $9.99/month with an annual subscription and $13.99/month with a monthly plan.
2. Does Xara Web Designer+ offer SEO tools? Yes, Xara Web Designer+ provides built-in SEO tools to help optimize your website and improve its search engine ranking.
3. Are real estate website builders suitable for beginners? Absolutely! Real estate website builders are designed to be user-friendly and require no coding knowledge, making them ideal for beginners.
4. Should I build my own real estate website? If you have the time and are willing to learn, building your own real estate website can be the most cost-effective option. It gives you more control over the design and functionality of your site.