A good night's sleep is essential for a productive day. And one crucial element of restful sleep is having the right pillow that fits your body and sleep profile. With that in mind, we have analyzed the top pillow brands on the market and categorized them to help you find the best pillow for your specific needs. Whether you're looking for a cooling pillow, a down alternative, a memory foam pillow, or even an anti-snore pillow, our comprehensive list has got you covered.
Factors to Consider When Buying Pillows
What Size is Right?
Pillows come in all shapes and sizes, from standard (20 inches x 26 inches) to king-sized (20 inches x 36 inches), and everything in between. If you have specific size requirements, it may be possible to order a custom-made pillow.
What is My Budget?
The price range for pillows can vary significantly depending on the make, model, and retailer. Memory foam or organic pillows tend to cost more than non-specialized fiber ones. It's important to consider your budget when making a decision.
Is it from a Reputable Retailer?
A good night's sleep is not something to take lightly, and your bedding, including your pillow, can greatly impact the quality of your rest. Purchasing a pillow from a reputable bedding company can make all the difference in your nightly sleep.
Our Top Picks
Best for All Body Types: Tempur-Pedic Cloud Pillow
The Tempur-Pedic Cloud Pillow is our top pick for its versatility and comfort. Made of high-quality memory foam, it's suitable for back and side sleepers. The pillow's firmness provides excellent support for your back and neck, helping with alignment. Although it may feel a bit constricting at first, the foam will gradually conform to your shape with regular use.
The Tempur-Pedic Cloud Pillow is not ideal for sleepers who tend to overheat, as it doesn't have cooling properties. Additionally, stomach sleepers may find it uncomfortable due to its firmness. It's important to note that this pillow is available in one size only.
Specs:
- Fill Material: Tempur-Material foam
- Outer Cover Material: Polyester knit
- Firmness Level: Medium-firm
- Available Sizes: Standard
- Price: $89
Best Value: Sleep Innovations Contour Pillow
The Sleep Innovations Contour Pillow offers great value for its price. Designed with a therapeutic contour, it adapts to your body's unique shape, providing customized comfort. The memory foam pillow features a large and small contour, allowing you to choose the most comfortable option.
This pillow is perfect for back and side sleepers, as it provides gentle cervical support and alignment. The memory foam is designed with an open-cell structure to encourage air flow and dissipate heat, ensuring a cool sleep experience. It's also hypoallergenic and resistant to dust mites, keeping your pillow clean and safe.
Specs:
- Fill Material: Sleep Innovations memory foam
- Outer Cover Material: 75% Cotton, 25% Polyester
- Firmness Level: Medium-firm
- Available Sizes: Travel, Standard, Queen
- Price: $34
Best Eco-friendly Pillow: Avocado Green Pillow
If you're conscious of the materials you use, the Avocado Green Pillow is an excellent eco-friendly option. Made of organic, non-toxic materials, this pillow is both sustainable and safe for the whole family. It features an adjustable loft to cater to a variety of sleepers.
The Avocado Green Pillow is firmer compared to other options, which may make it less comfortable for stomach sleepers. Its higher loft can strain the neck and spine if you prefer to sleep on your stomach. However, it comes with a 100-night sleep trial, so you can try it out before making a final decision.
Specs:
- Fill Material: GOLS-Certified Shredded Latex, GOTS-Certified Kapok Fibers
- Outer Cover Material: GOTS-Certified Organic Cotton
- Firmness Level: Firm
- Available Sizes: Standard, Queen, King
- Price: $109
Best Down Alternative Pillow: Saatva Down Alternative Pillow
If you love the feel of down but not the feathers, the Saatva Down Alternative Pillow is the perfect choice. It offers the plushness, softness, and comfort of down without the hassle. This pillow is filled with hypoallergenic down alternative fibers that create air pockets for a luxurious feel while providing support and structure.
The Saatva Down Alternative Pillow is suitable for all sleepers, especially those who like to cuddle their pillow at night. It's durable, hypoallergenic, and comes with a 45-day trial period for you to test its suitability. Plus, the pillow is backed by robust clinical research to improve snoring reduction.
Specs:
- Fill Material: Hypoallergenic down alternative fibers
- Outer Cover Material: Organic cotton shell
- Firmness Level: Soft-medium
- Available Sizes: Queen, King
- Price: $115
Best Organic Pillow: Coyuchi Down-Free Fill Organic Pillow
For those prioritizing organic materials, the Coyuchi Down-Free Fill Organic Pillow is the perfect option. Made from fluffy shreds of hypoallergenic, certified organic latex, this pillow offers exceptional comfort and support. The latex shreds create air pockets that keep the pillow lofty and billowy.
The Coyuchi Down-Free Fill Organic Pillow is crafted from GOLS-certified organic Dunlop latex, making it one of the purest pillows on the market. It's also resistant to mold, mildew, and dust mites. The pillow comes with a 400-thread count organic cotton washable pillow protector. If you're still not satisfied after 30 days, you can receive store credit for another pillow selection.
Specs:
- Fill Material: GOLS-certified organic Dunlop latex
- Outer Cover Material: Organic cotton jersey knit
- Firmness Level: Soft-medium
- Available Sizes: Standard, Queen, King
- Price: $128
Best Latex Pillow: Saatva Latex Pillow
For allergy-conscious buyers looking for both durability and comfort, the Saatva Latex Pillow is an excellent option. Made of shredded natural latex, this pillow offers responsive and ultra-breathable support. Latex pillows are known for their resilience, making them ideal for those concerned about allergies.
The Saatva Latex Pillow stays cool throughout the night and provides pressure-free support for your head, neck, and shoulders. It's thoroughly washed to remove allergy-causing proteins, ensuring the purest product possible. The pillow also includes a machine-washable, breathable cotton cover for easy maintenance.
Specs:
- Fill Material: Shredded natural latex
- Outer Cover Material: Organic cotton
- Firmness Level: Medium
- Available Sizes: Queen, King
- Price: $165
Best Down Pillow: Pacific Coast Double DownAround Soft Pillow
For those who enjoy the luxurious feel of down, the Pacific Coast Double DownAround Soft Pillow is the perfect choice. This soft support pillow is filled with cushioning Resilia feathers and features double the amount of 550 fill power Hyperclean down in the outer pillow.
The Pacific Coast DownAround Soft Pillow has a 300-thread count, 100% cotton cover with a gusset design for maximum loft. It provides softness and support, making it ideal for stomach and back sleepers. The pillow is machine-washable and dryer-friendly for easy maintenance.
Specs:
- Fill Material: 550 Fill power Hyperclean down, Hyperclean Resilia feathers
- Outer Cover Material: 300 Thread count, 100% cotton
- Firmness Level: Soft
- Available Sizes: Standard, Queen, King
- Price: $87
Best Cooling Pillow: Allswell Gel Cooling Pillow
Hot sleepers rejoice! The Allswell Gel Cooling Pillow is here to keep you cool throughout the night. It features a layer of cooling gel that surrounds the surface of the pillow, effectively wicking away heat from your body. The memory foam composition provides optimal support and comfort.
The Allswell Gel Cooling Pillow is made with memory foam that has cooling properties, ensuring a cool sleep temperature. It comes with a washable, lightweight cover that is OEKO-TEX certified for added peace of mind. Stomach sleepers may find the firmness of the pillow less suitable for their preferences.
Specs:
- Fill Material: Memory foam
- Outer Cover Material: OEKO-TEX certified knit polyester
- Firmness Level: Medium-firm
- Available Sizes: Standard
- Price: $40
Best Pillow for Side Sleepers: Coop Home Goods Eden Pillow
The Coop Home Goods Eden Pillow is the perfect choice for side sleepers who appreciate a customizable pillow. Filled with soft, gel-infused memory foam and a microfiber blend, this pillow can be manually adjusted to your desired loft and thickness. It provides excellent support and alignment for side sleepers.
The Eden Pillow is made with breathable materials that help regulate temperature and keep you cool throughout the night. It also comes with a removable and washable cover for easy maintenance. The pillow is CertiPUR-US and GREENGUARD Gold certified, making it safe for you and the environment.
Specs:
- Fill Material: Gel-infused memory foam and a microfiber blend
- Outer Cover Material: Viscose rayon and polyester
- Firmness Level: Medium-firm
- Available Sizes: Standard, Queen, King
- Price: $96
Best Pillow for Neck Pain: Therapeutica Sleeping Pillow
If you suffer from chronic neck pain, the Therapeutica Sleeping Pillow is designed specifically for you. This uniquely shaped pillow is contoured to support the natural curvature of your neck and head, providing targeted relief. It's a firm pillow that is best suited for back and side sleepers.
The Therapeutica Sleeping Pillow is constructed with nontoxic, non-allergenic molded foam. It helps keep your upper spine aligned and provides support throughout the night. It comes with a soft, machine-washable cover for easy cleaning. Selecting the correct size based on the provided chart is crucial for optimal benefits.
Specs:
- Fill Material: Polyurethane foam
- Outer Cover Material: Polyester/cotton
- Firmness Level: Firm
- Available Sizes: Petite, Average, Large, Extra Large
- Price: $93
Best Pillow for Snoring: Restore Anti Snore Pillow
The Restore Anti Snore Pillow is designed to improve neck support and reduce snoring. Its ergonomic design enhances neck support, making it beneficial for snorers. The pillow is made from a solid piece of foam with carved ear wells for added comfort. The ear wells can be flipped to accommodate different sleep positions.
The Restore Anti Snore Pillow's adjustable loft and firmness make it suitable for back and side sleepers. While it may take some time to get used to, the pillow comes with an incredible 365-night home trial, giving you plenty of time to determine if it's the right fit for your needs.
Specs:
- Fill Material: Polyurethane foam
- Outer Cover Material: Polyester/cotton
- Firmness Level: Firm
- Available Sizes: Standard
- Price: $149
Best Memory Foam Pillow: TEMPUR-Cloud Memory Foam Pillow
The TEMPUR-Cloud Memory Foam Pillow is our top choice for the best memory foam pillow. Its high-quality memory foam provides excellent support and comfort for back and side sleepers. This pillow is designed to allow you to sink slightly into it while being supported by the surrounding structure of the foam.
The Tempur-Cloud Memory Foam Pillow offers excellent back and neck alignment. It's constructed with Tempur-Pedic's proprietary memory foam, which gradually conforms to your shape and weight. However, it's important to note that this pillow may not be suitable for stomach sleepers due to its firmness.
Specs:
- Fill Material: Tempur-Material foam
- Outer Cover Material: Polyester knit
- Firmness Level: Medium-firm
- Available Sizes: Standard
- Price: $89
Best Firm Pillow: Hotel Collection European White Goose Down Firm Pillow
For those in search of firm support and ultimate comfort, the Hotel Collection European White Goose Down Firm Pillow is a luxurious option. Filled with hypoallergenic goose down, this pillow provides the perfect combination of firmness and softness.
The European White Goose Down Firm Pillow features a 700-thread count cover and a gusset design to maintain its shape. It's suitable for side sleepers, as it helps keep the back aligned and supported throughout the night. The pillow is machine-washable and comes with a removable 100 percent cotton cover.
Specs:
- Fill Material: Goose down
- Outer Cover Material: Cotton
- Firmness Level: Firm
- Available Sizes: Standard
- Price: $212
Best Pillow for Back Sleepers: Beckham Hotel Collection Pillows
The Beckham Hotel Collection Pillows are an affordable solution for back sleepers. These medium-firm pillows offer the ideal mix of softness and support, ensuring a comfortable sleep experience. They also provide cooling capabilities, making them suitable for a wide range of sleepers.
These pillows are encased in a 250-thread-count cover and filled with a soft down alternative. They are breathable, supportive, and help alleviate neck and back pain. The Beckham Hotel Collection Pillows are machine-washable and dryer-friendly, and they are sold in a set of two, making them an excellent value for back sleepers.
Specs:
- Fill Material: Down alternative
- Outer Cover Material: Cotton
- Firmness Level: Medium
- Available Sizes: Queen, King
- Price: $48 for two pillows
Best Pillow for Stomach Sleepers: Xtreme Comforts Shredded Memory Foam Pillow
The Xtreme Comforts Shredded Memory Foam Pillow is specifically designed for stomach and back sleepers who prefer an adjustable pillow. It's filled with shredded memory foam that can be added or removed based on your preference, allowing you to customize your comfort level.
This pillow incorporates Kool-Flow Micro-vented Technology with bamboo, ensuring superior air circulation and breathability. It remains cool throughout the night and provides pressure-free support for your head, neck, and shoulders. The Xtreme Comforts Shredded Memory Foam Pillow is safe for the whole family, as it's free of harmful chemicals and toxins.
Specs:
- Fill Material: Shredded memory foam
- Outer Cover Material: Cotton and bamboo
- Firmness Level: Medium
- Available Sizes: Standard
- Price: $54
Best Foam Pillow: Casper Essential Foam Pillow
The Casper Essential Foam Pillow combines comfort and support, making it our top choice for a foam pillow. It's constructed with Casper's AirScape perforated foam, designed to regulate temperature and provide excellent support for your head, neck, and shoulders.
This low-loft foam pillow is suitable for all sleep styles and features three foam layers that deliver ultimate comfort. The Casper Essential Foam Pillow also offers a Snow Technology option, which includes cooling "HeatDelete" bands for extended cooling throughout the night.
Specs:
- Fill Material: 77% Polyurethane Foam, 23% Viscoelastic Polyurethane Foam
- Outer Cover Material: 88% Polyester, 12% Spandex
- Firmness Level: Medium
- Available Sizes: Standard, King
- Price: $75
Best Luxury Pillow: Royal Therapy Queen Memory Foam Pillow
For an affordable luxury option, the Royal Therapy Queen Memory Foam Pillow is our top recommendation. Despite its competitive price, this pillow features a three-layer contoured design that relieves stiffness and stress on pressure points.
The Royal Therapy Queen Memory Foam Pillow allows you to adjust the memory foam contouring to your liking. Simply unzip the pillow and remove the center layer, then choose the contouring level that suits your body and sleep position.
Specs:
- Fill Material: Memory foam
- Outer Cover Material: Cotton and bamboo
- Firmness Level: Medium
- Available Sizes: Standard
- Price: $74
How We Selected the Best Pillows
To compile this list, we carefully considered the main buying and usage factors that consumers prioritize when searching for pillows. These factors include firmness, composition, sleep style compatibility, and cost. By analyzing and rating each pillow based on these considerations, we aimed to provide a comprehensive guide for finding the best pillow for your unique needs.