Knowing how, when, and where to market your real estate business can often feel like a daunting task. However, fear not! We're here to take the guesswork out of your marketing strategy with our comprehensive February real estate marketing checklist. This checklist is guaranteed to cover all your bases and help you achieve success in the competitive real estate market.
1. Stay Connected with an Email Newsletter
Keep your past and future clients engaged by sending out a monthly newsletter. Make sure to provide unique value that your audience will appreciate. Consider offering free resources, an upcoming local events calendar, or a market update. Give them something to look forward to every month!
Check out Coffee & Contracts' email templates for inspiration.
2. Engage Your Audience with a Valentine's Day Story
When you're looking for content ideas, don't overlook holidays like Valentine's Day. Use this occasion to connect with your audience through engaging stories. Try running a "this or that" poll, ask your audience about their favorite local date spots, or create a quiz about the history of Valentine's Day.
3. Join the Super Bowl Conversation
Engage with your audience by incorporating the Super Bowl into your content. Ask them which team they are rooting for, post a meme related to the event, or use The Broke Agent x Coffee & Contracts templates to create real estate-themed Super Bowl content.
4. Showcase a Model Home or New Construction Community
Capture the attention of potential buyers by taking them on a virtual tour of a model home or a new construction community. Use engaging stickers in your stories to generate interaction and interest.
Explore New Construction educational content available in the Coffee & Contracts Membership.
5. Boost Engagement with Trending Reels Audio
Utilize Instagram Reels to reach a wider audience. Unlike regular feed posts, Reels are shown to people who don't follow you through the Reels tab. Boost engagement by using trending audio in your Reels content.
Discover monthly Trending Reel Audios & Ideas in the Coffee & Contracts Membership.
6. Support Local Businesses
Spread the love this month by supporting local businesses. Feature different local establishments in your content, tag them, and engage with users who also engage with these businesses. Show your community that you care and build valuable connections.
Access a variety of templates for supporting local businesses in the Coffee & Contracts Membership.
7. Send a Special Gift or Pop-By
Stay top of mind with your past clients and community by sending them a thoughtful gift. Consider sending a home maintenance checklist, Valentine's goodies, or a heartfelt note to let them know you're thinking of them. These gestures go a long way in nurturing relationships.
Grab printable resources, such as postcards and pop-bys, in the Coffee & Contracts Membership.
8. Educate First-Time Buyers with an Online Seminar
Empower potential homebuyers by hosting a live presentation on the home buying process. Choose a platform like Facebook Group, Zoom, or Instagram Live to connect with your audience. Share valuable insights and guide them through the journey of purchasing their first home.
Find buyer presentations and corresponding guides included in the Coffee & Contracts Membership.
9. Showcase Your Personal Brand with a Photoshoot
Did you know that posts including a person's face are 38% more likely to receive engagement on Instagram? Utilize personal photos in your content to boost engagement and reach on your posts. Showcasing your personality and authenticity will resonate with your audience.
Get instant access to our comprehensive marketing toolkit for real estate professionals.
With this February real estate marketing checklist, you're equipped with the strategies and ideas to make your mark in the industry. Don't let the challenges of marketing overwhelm you. Stay consistent, be creative, and watch your real estate business thrive!
Remember, Coffee & Contracts is here to support you every step of the way.