Have you ever wondered how NICOLEHOLLIS, the renowned design studio, came into being? In a conversation with Nicole Hollis herself, she shares the story behind its creation and the guiding principles that have propelled its growth.
The Genesis and Structure of NICOLEHOLLIS
In 2002, NICOLEHOLLIS was founded by Nicole Hollis and her husband in their humble apartment. What started as a small venture has now grown into a firm known for collaborating with the best architects, builders, craftsmen, and artists. Today, with approximately 100 employees, the studio boasts separate interior architecture and furnishings sub-studios, supported by various operations and creative teams.
Lessons from Out-of-State Projects
While NICOLEHOLLIS is based in California, the studio has undertaken numerous projects in Hawaii and beyond. Nicole emphasizes the vital role of site visits in understanding the location and context of each project. Additionally, building strong relationships with local builders and ensuring clear communication are essential for success.
Scaling Up and Team Growth
As clients' needs evolve, NICOLEHOLLIS has focused on expanding its team with professionals possessing diverse skill sets. This approach ensures the studio can meet the demands of their discerning clientele. When hiring new members, NICOLEHOLLIS seeks individuals with integrity, attention to detail, a great attitude, and a collaborative spirit.
Upholding Guiding Principles
Nicole shares the importance of staying true to your guiding principles when running your own design practice. Rather than accepting projects that compromise quality, it is crucial to focus on obtaining work that aligns with your vision and values.
Navigating the Pandemic and Returning to "Business as Usual"
Like many, NICOLEHOLLIS faced challenges during the pandemic. While their productivity didn't suffer, the lack of in-person collaboration and studio visits impacted inspiration and creativity. As things begin to open up again, personal travel, collaboration within the studio, and visits to artists' studios and jobsites have resumed, rejuvenating everyone involved.
Advice for Aspiring Interior Designers
For aspiring interior designers, Nicole emphasizes the importance of embracing technology. In today's world, it is no longer sufficient to communicate ideas in 2D; concepts need to be visualized in 3D and virtual reality. Learning skills such as 3D modeling, rendering, and virtual reality capabilities will be invaluable in shaping the future of design.
Unveiling Nicole Hollis' Unique Style and Approach
Nicole's approach to design can be defined in one word: restraint. By embodying this philosophy, she creates spaces that are both timeless and captivating, leaving a lasting impression on those who experience them.
A Profound Experience in Every Project
While Nicole doesn't have a single favorite project, she treasures the profound experiences that each project offers. With each endeavor stretching over years, NICOLEHOLLIS continuously creates extraordinary spaces that resonate with their clients.
Listen, Learn, Create: The Essence of NICOLEHOLLIS
If NICOLEHOLLIS were to be summed up in three words, they would be: listen, learn, and create. This simple yet profound mantra guides their approach to every project, ensuring that they deliver exceptional designs that exceed expectations.
With a passion for site visits, a commitment to collaboration, and a focus on delivering outstanding results, NICOLEHOLLIS continues to make its mark in the design industry, leaving an indelible impression on clients and admirers alike.
This article is based on an interview with Nicole Hollis originally published on NICOLEHOLLIS's website.