Once considered a platform solely for youngsters sharing goofy dance videos, TikTok has emerged as a powerful lead generator for professionals across various industries, including real estate. With over a billion active monthly users, real estate agents have the opportunity to tap into the potential of TikTok and save significantly on marketing strategies.
Getting Started with TikTok
If you're new to TikTok, setting up an account is a quick and easy process. You can register using your email address, phone number, or through your Facebook or Google profile. Setting up a profile with a username that includes terms like "realtor" or "real estate" and your service area enhances brand continuity. Be sure to include a link to your website or other social media channels for easy access to your portfolio.
Understanding TikTok's Algorithm
Before you start posting, take time to familiarize yourself with TikTok. The app showcases content based on the accounts you follow and suggests content aligned with your interests. The "Following" page displays content from people you follow, while the "For You" page suggests content catered to your preferences. The "For You" page provides an opportunity for real estate agents to capture the attention of potential leads and quickly build a following.
Leveraging TikTok's Algorithms
One of the reasons TikTok is valuable to real estate agents is its algorithm-driven "For You" page. TikTok curates content on this page based on location, interests, search history, and user interactions. This means new users can create content that reaches a wide audience and potentially goes viral without needing to pay for promotion or have a large following. By leveraging these opportunities, real estate agents can save a significant amount on marketing budgets.
Tips for Real Estate Agents on TikTok
To maximize your success on TikTok, here are nine tips for real estate agents:
1. Consider Niching Down
Establish a niche within the real estate industry on TikTok. Focus on specific types of clients, such as For Sale By Owner (FSBO) listings, or create content for property flippers or first-time buyers. By targeting a niche, you can attract a specific demographic and maximize your opportunities.
2. Repurpose Existing Content
Repurpose video content you already have, such as property showcase videos. Edit them to fit TikTok's format, creating bite-sized tasters of your property listings. Simple transitions and engaging editing techniques can make your content more captivating.
3. Get Creative
Create fun, light, and engaging content that captures the TikTok spirit. Mix up your property listings with other real estate-related content, such as curb appeal tips or negotiation strategies. Take inspiration from trending content but maintain your uniqueness.
4. Embrace Being Camera Shy
On TikTok, authenticity is appreciated. Don't be afraid to let loose and have fun, even if you're not a natural performer or speaker. Use text blocks, property images, or trending dances to convey your message. TikTok allows for creativity in various forms.
5. Keep it Real
Authenticity matters on TikTok. While professional content can thrive, adding a creative touch enhances engagement. Balancing professionalism and a unique edge will help you succeed on the platform.
6. Simplify Editing
TikTok features in-app video editing tools and an audio library, making editing quick and easy. Utilize features like "stitch" and "duet" for collaborations and networking opportunities, creating engaging content that drives leads.
7. Utilize TikTok Audios
Audio is crucial on TikTok. Incorporate audio clips, whether they're movie quotes, song lyrics, or trending sounds. Trending audios can garner millions of views each day, boosting the visibility of your content.
8. Follow TikTok Trends
Take advantage of TikTok's constantly evolving trends in audio, humor, style, and more. Find creative ways to incorporate these trends into your real estate content to expand your audience and engage potential clients.
9. Post Consistently
Consistency is key on TikTok. Regularly posting content increases organic reach and maximizes your chances of growing a massive audience. TikTok's algorithm rewards consistent posting, so make it a priority.
The Untapped Potential of TikTok for Real Estate Agents
Although TikTok's quirky reputation may not seem like the obvious place for serious business, real estate agents are discovering its untapped potential. By crafting engaging and professional content tailored to the platform, real estate agents can leverage TikTok's reach of over a billion monthly active users. Don't miss out on this massive opportunity!
Author Bio: Jennifer Seene is a freelance journalist with a keen interest in real estate trends, up-and-coming neighborhoods, home renovation, and improvement.