Every year, RealTrends releases their highly anticipated report called "The Thousand," unveiling the top-ranked real estate teams across the United States. These teams have achieved remarkable success and have valuable insights to offer for those looking to build or scale their own teams.
Learning from the Best
When exploring the top-ranked teams' websites, pay attention to a few key areas that can offer valuable lessons:
Team Branding and Logo
Top real estate teams almost always have a professionally designed logo. Assess if their logo is modern, memorable, and easy to read. Notice if their branding, colors, and fonts are consistent throughout their website. You can also compare the branding strategies of high-volume teams versus high-transaction teams.
Unique Value Proposition (UVP)
Is the team's unique value proposition clear when you visit their homepage or their "About Us" page? A strong UVP sets them apart from their competition and showcases what they can offer to potential clients.
Focus on Sellers or Buyers
Many top real estate teams have a strong emphasis on listings. Explore whether their website clearly communicates this focus. Look for information that would entice potential home sellers to reach out, such as examples of their marketing techniques, free home staging, or a home sale guarantee.
Standout Qualities
Identify what makes these teams stand out from the crowd. Do they utilize professional local photography? Do they present an inviting and personalized message? Consider whether they offer unique services or a home sale guarantee that would make you want to work with them.
Opportunities for Agents
Do these teams have a "We're Hiring" or "Careers" page? Discover why other agents would want to join their team. Do they offer buyer leads, coaching, or an amazing team culture?
Building or enhancing a real estate team involves considering numerous factors. Attracting top talent requires a robust team benefits package. Promoting listings requires strategic signage placement. Your branding must connect with your target market. The list goes on! If you need assistance with building a better team, you can schedule a complimentary 30-minute call with Kerry Lucasse from eXp Realty.
2021 Top Real Estate Teams
By Transactions
| Rank | Real Estate Team | Location | Sales |
|---|---|---|---|
| 1 | Mark Spain Real Estate | Alpharetta, GA | 5647 |
| 2 | Place, Inc. | Bellingham, WA | 5506 |
| 3 | The Robert Slack Team | Orlando, FL | 5198 |
| 4 | Northrop Realty | Clarksville, MD | 3431 |
| 5 | Jason Mitchell Group | Scottsdale, AZ | 3177 |
(List truncated. To view the full list, check the original article.)
By Volume
| Rank | Team Name | Brokerage | Location |
|---|---|---|---|
| 1 | Place, Inc. | Keller Williams Realty | Bellingham, WA |
| 2 | Robert Slack Team | Robert Slack LLC | Orlando, FL |
| 3 | Northrop Realty | Long & Foster | Clarksville, MD |
| 4 | Mark Spain Real Estate | Mark Spain Real Estate | Alpharetta, GA |
| 5 | Jason Mitchell Group | Jason Mitchell Real Estate | Scottsdale, AZ |
(List truncated. To view the full list, check the original article.)
Feeling Inspired?
Now is the perfect time to revisit your mission statement, branding, and packaging to appeal to your home buyers and sellers. With the positive forecasts for the new year, envision your name on the list of top real estate teams for 2022!
Team Building Resources
- 7 Habits of Top Producing Mega Teams (from DotLoop)
- How to Build a Real Estate Team
- Branding for Real Estate Agents
- How to Structure Your Team at eXp Realty
- 9 Steps to Building a Rockstar Team (from Follow Up Boss)
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