If you've ever heard the low hum of a drone flying overhead while living next to a home for sale, you may be wondering why it's there. The answer is simple: drones are revolutionizing the real estate industry with their ability to capture breathtaking aerial photography and videos. Originally created as target practice for the military, drones have now become accessible to the public, leading to a surge in creative applications for real estate marketing.
Why are drones the perfect fit for real estate?
Image: Drones & Real Estate
Let's explore some compelling reasons why integrating drones into your real estate marketing plan is a game-changer.
Most home buyers start their search online
In today's digital era, everyone turns to the internet for information, and house hunting is no exception. Statistics show that most buyers spend about three weeks searching online before contacting a real estate agent. To stand out in a sea of listings, it's crucial to invest in compelling online marketing efforts. Properties with online listings receive four times more views, increasing your chances of attracting potential buyers.
Drones are now affordable for all budgets
Gone are the days when aerial photos were reserved for high-end properties. Before drones, real estate agents had limited options, either relying on pixelated satellite images or expensive chartered planes and helicopters. With drones becoming more affordable, you can now capture stunning aerial shots at a fraction of the cost. It's a game-changing opportunity for marketing properties of all price ranges.
Embrace the latest trend in real estate marketing
The use of drones in real estate marketing is not only trendy but also here to stay. Surprisingly, only about 15% of agents are currently utilizing drones, meaning there is still an untapped potential for early adopters. By embracing this trend, you position yourself as an expert in leveraging drones for marketing purposes. It's an excellent way to differentiate yourself from the competition.
Go beyond traditional photography limitations
Sometimes, ground-level photography simply doesn't do the property justice. If you have a sprawling estate or a unique feature that can't be fully captured from the ground, drones provide the perfect solution. They offer an aerial perspective that showcases the property's true potential. For example, a drone can capture the proximity of a lakefront to the home, illustrating the complete picture to potential buyers.
Create immersive experiences with videos
Selling a property is not just about showcasing its physical attributes; it's about evoking emotions and selling a dream. A professionally produced drone video can transport potential buyers into the property, providing a virtual experience that ignites their imagination. By showcasing how it feels to drive up the driveway or explore the surroundings, you create a deeper connection with buyers. Remember, people buy with their emotions, and a captivating video can be the key that seals the deal.
Frequently Asked Questions About Real Estate Drones
Now that you're intrigued by the idea of incorporating drones into your marketing plan, you may have some questions. Here are the most common questions to help you navigate through the process:
Should I buy a drone or hire a professional?
The decision whether to purchase a drone or hire a professional is entirely personal. It's essential to weigh the pros and cons before making a choice. While drones are relatively easy to operate, you must comply with the rules and regulations set by the Federal Aviation Administration (FAA). Additionally, if you lack the experience needed to produce high-quality videos, hiring a professional may be more cost-effective in the long run.
Drone ownership requirements
If you decide to purchase a drone for real estate use, there are a few requirements you must fulfill. Drones weighing between 0.55 lbs and 55 lbs must be registered with the FAA to operate legally in US airspace. Additionally, you will need to obtain a remote pilot license, which allows you to operate the drone commercially.
Cost of obtaining a remote pilot license
Obtaining a remote pilot license from the FAA costs approximately $150, and it is valid for two years.
Hiring a drone pilot for professional videos
If you prefer to leave the aerial photography and video production to the experts, the cost can vary depending on the scope of your project. Generally, you can expect to spend anywhere from $150 to $1000 per video produced. Remember, drones can also capture stunning still photography, offering more options for showcasing your properties.
Other potential uses for drones in real estate
The applications of drones in real estate extend beyond marketing. They can be used for documentation of damage from natural disasters, property appraisals, home inspections, defining property boundaries, and even master planning. It's important to note that any commercial use of drones, even if it's not revenue-generating, requires a registered remote drone pilot.
Embrace the future of real estate marketing with drones
As you consider integrating drones into your marketing strategy, keep in mind the long-term benefits. What may seem like a significant investment now will yield returns as the future of real estate marketing lies in the power of drones. By leveraging aerial photography and videos, you'll captivate potential buyers and set yourself apart from the competition. The time to embrace this exciting technology is now.
