Succeeding in the hotel industry relies on how guests perceive your product. The layout of your rooms plays a crucial role in shaping their experience and can greatly influence their reviews and social media posts. Even the smallest details can become powerful cornerstones of your online presence, attracting the right customers to your hotel. If you're looking for inspiration to create the best hotel room design, this blog will guide you through the process.
Basic Requirements for Hotel Room Layouts
While a good night's sleep is essential, great hotel room design goes beyond a comfortable bed. Understanding your travelers' expectations, your brand's goals, and the relevant rules and regulations is key. To get started, consider the following questions:
What Areas are You Creating in a Room?
Most hotel rooms consist of a sleeping space, a workspace, and a bathroom. However, for long stays, you may need to include a kitchen and dining area. Determine the areas you want to incorporate based on your target audience and the purpose of their stay.
How will these Areas be Used?
A well-designed hotel room should have a smooth flow, allowing guests to move intuitively. Consider the ease of navigation between different areas. For example, ensure there is enough space for multiple occupants to move comfortably. Additionally, consider factors like maximum occupancy, interconnectedness, and accessibility.
What are the Legal, Brand, or Other Requirements?
Each hotel has specific requirements based on its location and affiliation with a brand or collection. Familiarize yourself with these regulations, especially if you are targeting corporate travel. Understanding the needs of potential business clients can help you make informed layout and design decisions.
Once you have clarity on these questions, you can start creating separation between spaces in a room while optimizing flow and interaction. This is when you can explore resources like preferred suppliers and furniture options provided by larger brand organizations.
Hotel Room Layout Examples to Get Started With
Whether you're constructing a new property, converting office space into hotel rooms, or renovating existing rooms, certain factors will influence your layout. Here are three traditional hotel room layout examples:
1. Standard Double/Queen/King Room
These rooms are typically rectangular, with the bathroom as the only separate space. Use the positioning of desks, headboards, or contrasting materials to create a visual separation between the sleep and work areas. Depending on the room size, consider adding armchairs or a sofa for relaxation or flexibility in occupancy.
2. Premium or Superior Room
Premium rooms are similar to standard rooms but offer additional square footage and premium features like balconies, views, or luxury appliances. Use these distinguishing features to create upselling opportunities that resonate with your target audience.
3. One or more Bedroom Suites
Suites with separate bedrooms provide clear separation between sleeping and living areas. These rooms are expected to have a bedroom door and often include a kitchen space. Tailor the design to the needs of your target customers, such as families or business travelers.
Creative Hotel Room Design Ideas
To truly enhance your hotel room design, consider these creative ideas:
Multi-functional Design Elements
Introduce design elements that allow guests to personalize their space. Motto by Hilton, for example, creates flexible spaces that connect multiple rooms. You can provide small ottomans for additional seating, swivel desks for open space or choice of view, or kitchenette areas with raised seating for added workspace options.
Optimizing Small Spaces
Making the most of limited space is a challenge faced by hotels of all sizes. Look for ways to maximize small spaces, such as fold-down desks, stackable side tables, open wall hanging solutions instead of wardrobes, and sliding doors. Versatility is key when working within existing constraints.
Creating a Local Connection
Consider incorporating visuals of local attractions to establish a connection between your guests and their surroundings. Even if your rooms don't offer breathtaking views, you can elevate the experience by showcasing local sights through artwork or decor. These personal touches not only improve the guest experience but also enhance your online presence through social media shares.
Hotel room layouts: How to design the perfect room
By implementing these design ideas and carefully considering the layout of your hotel rooms, you can create a memorable experience for your guests. Remember to focus on their needs, incorporate distinct elements, and optimize the available space. Designing the perfect room can set your hotel apart and attract the right customers to your business.
