Squarespace is a popular choice for real estate professionals who want to build a stunning and customizable website. But what if you want to integrate IDX (MLS search) with Squarespace? Can you fetch listings from your MLS and display them on your website? The answer is yes! In this article, we will guide you through the process of integrating IDX with Squarespace, the challenges you may face, and the benefits it brings to your real estate business.
Does Squarespace offer IDX service?
No, Squarespace doesn't offer its own IDX service. However, you can still get IDX for your Squarespace real estate website. To do this, you will need to subscribe to an IDX service provider like IDXBroker. In addition to paying for your Squarespace plan, you will need at least the Squarespace Business Plan ($18/month when paid annually) to integrate IDXBroker. The starting plan for IDXBroker costs $50/month.
Image by IDX Broker
How to integrate IDX with Squarespace?
The process is simple and can be done in just a few steps:
- Obtain the MLS code snippet from your IDX service provider. Each type of IDX widget will require a different code snippet.
- Add a Squarespace Code Block to the page where you want to display the MLS search or property listings. In some cases, you may need to use Code Injection, a tool provided by Squarespace to add custom HTML.
- Paste the MLS code into the Code Block.
With the right guidance, the IDX integration process can take less than 10 minutes.
Integrating IDXBroker with Squarespace
IDXBroker provides detailed guides on how to integrate their IDX with Squarespace. You can find these guides on their website. It's a straightforward process of copying a code snippet from IDXBroker's widget section and pasting it into the Squarespace Code Block.
Considerations to keep in mind
Although IDX providers like IDXBroker make it easy to add MLS search to your real estate website, the integration process may vary. Before choosing an IDX provider, ensure that it's compatible with Squarespace. It's worth noting that some IDX providers use HTML
Benefits of adding MLS search to your Squarespace website
Wondering why you should integrate IDX MLS search into your website? Here are a few compelling reasons:
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Content marketing: By integrating IDX with your Squarespace website, you can put content creation on autopilot. Listings will be fetched from the MLS based on the filters you choose and displayed on your site. This provides you with a wealth of content for search engines to index.
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Lead generation: You can collect contact details such as phone numbers and emails in exchange for allowing visitors to browse listings and use the MLS search. This generates leads effortlessly.
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SEO: Many IDX providers offer organic MLS search functionality, which means the content fetched by the MLS is hosted on your website and not a third-party server. This provides a significant SEO boost to your website.
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Better engagement: Visitors who use the MLS search will spend more time on your website, browsing multiple listings. This boosts your website's SEO and improves engagement with potential leads.
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Email marketing: MLS search can enhance your email marketing efforts. You can send different types of listing alerts to your email list at a set frequency, increasing engagement with your leads. Creating guides, eBooks, and blog posts for email marketing can be time-consuming, but MLS search automates the process.
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Beat your competition: By offering free access to browse listings, even as a small team or individual real estate agent, you can compete with big websites like Zillow or Realtor.
Looking for help with Squarespace - IDX integration?
If you need professional assistance with integrating IDX into your Squarespace website, RealtyCrux experts are here to help. We specialize in designing beautiful real estate websites and can integrate any IDX service of your choice. Contact us today to learn more about our services!
Image by IDX Broker
