How to Create an IDX Real Estate Website using WordPress

Are you looking to create an IDX real estate website using WordPress? A real estate website requires specific features that are not typically available in ready-made websites. But don't worry, we've got you covered. In...

Are you looking to create an IDX real estate website using WordPress? A real estate website requires specific features that are not typically available in ready-made websites. But don't worry, we've got you covered. In this article, we will show you how to easily create an IDX real estate website using WordPress.

What is IDX?

IDX, or Internet Data Exchange, is a software standard used by realtors, brokers, and their teams to display frequently updated listings from multiple listing services (MLS). It allows you to showcase a wide range of properties with up-to-date information, generating more leads for your real estate business.

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How to Make an IDX Real Estate Website?

Creating an IDX real estate website traditionally required hiring a developer, which could cost thousands of dollars. However, there is an easier solution that allows you to build your own IDX real estate website without any coding knowledge.

Step 1. Get Started with Your Real Estate Website

To create an IDX real estate website, you need to choose the right platform. We recommend using self-hosted because it gives you access to all the WordPress features out of the box. You will need to register a domain name and get a WordPress hosting account. Fortunately, we have negotiated a special deal with Bluehost to offer WPBeginner users a free domain name, free SSL certificate, and a 60% discount on hosting. You can get started for as low as $2.75 per month.

Once you have signed up for hosting, Bluehost will automatically install WordPress for you, and you can log in to your WordPress site directly from the hosting dashboard.

Step 2. Choose a Real Estate WordPress Theme

WordPress offers thousands of pre-made templates, known as themes, that you can use to create your real estate website. However, a real estate website has different needs than a regular business website. Look for a theme that is simple in design, has a responsive layout, and is compatible with your IDX plugin. For more guidance on choosing the perfect WordPress theme for your website, check out our guide.

Step 3. Choose an IDX WordPress Plugin

There are several WordPress IDX plugins available, but it's important to choose one that works with your MLS provider. We recommend using the dsIDXpress plugin, which offers SEO-friendly listings, property search widgets, map search, lead capture tools, and more. Install and activate the plugin, and then add your activation key. You can find this information on the plugin's website or in the email you received when registering the plugin.

Once activated, you can add MLS content to your website using the IDX widgets or by adding MLS content to your WordPress posts and pages. You can also create IDX pages that display your MLS listings. Don't worry if your listings don't look perfect initially; you can fine-tune their appearance with the help of your theme's support team.

Step 4. Promote Your Real Estate Website

To improve your website's visibility in search engine rankings, create targeted content for search engines. You can also optimize listing pages by adding useful information about specific areas. Familiarize yourself with basic WordPress SEO skills to enhance your website's performance.

Step 5. Capture Leads from Your Real Estate Website

Convert casual visitors into leads and clients by using lead generation software such as OptinMonster. This powerful tool helps you collect visitor information and turn them into potential buyers. Additionally, WPForms, the best WordPress contact form plugin, allows you to easily add contact forms for each listing on your site.

Step 6. Master WordPress Skills

While WordPress is generally user-friendly, you may occasionally need help. Fortunately, there is a wealth of free resources available online. WPBeginner is the largest WordPress resource site, offering beginner's guides, tutorials, and videos. Check out their blog, videos, and YouTube channel for step-by-step instructions and tips.

We hope this article has helped you learn how to create an IDX real estate website using WordPress. Don't forget to check out our other guides on email newsletters and the best business phone services. If you enjoyed this article, please subscribe to our YouTube Channel for more WordPress video tutorials and follow us on Twitter and Facebook.