Do you want to know how to market your real estate photography and discover the most powerful strategies to do so right now? In a competitive field, it's crucial to find ways to make your photography business stand out. Developing a successful marketing strategy can help you build brand awareness and attract more clients.
Research Your Target Audience
Before anything else, you need to identify and get to know your market and target audience. While agents and Realtors may seem like your obvious audience, getting more specific with factors like age, gender, location, typical listing price, and marketing budget will help you develop a more successful strategy that appeals to your market. This prevents wasting time and resources on the wrong audience.
Create an Online Portfolio
In today's digital era, having an online portfolio or photographer website is essential for growing your photography business. It distinguishes you from the competition and grabs the attention of potential clients. With user-friendly website platforms like PhotoUp's custom websites, you can easily showcase your work, include a headshot, and provide contact information for branding.
Expand Your Product Offering
To be a valuable resource for clients, consider expanding your product offering. The more you can say 'yes' and take extra work off their hands, the more valuable you become. Consider offering services like virtual staging, single property websites, aerial photography, social media management, virtual tours, video editing, and even connecting clients with home inspectors. Offering a wide range of services sets you apart from the competition.
Become Zillow Certified Photographer
Becoming a Zillow Certified Photographer is a great marketing strategy for real estate photographers. It allows you to tap into Zillow's massive database and market your business to registered agents. Benefits include portfolio exposure, discounts on gear and services, and increased credibility. Becoming certified is a simple process that takes minutes to complete.
Build Your Own Email List
Building an email list is a powerful way to communicate directly with your audience and create trust. While social media algorithms change and websites can go down, your email list is something you own. Redirect your audience from social media platforms to email communication to stay in touch in a more personal way. Regularly send news, personalized offers, and success stories to increase engagement and keep your business top of mind.
Highlight Your Client Reviews
Showcasing client reviews is a highly effective marketing strategy. Collect reviews and add them to your website, social media, and other promotional materials. People trust the opinions of others, so reading about positive experiences with your business builds trust. Consider offering incentives for clients to leave reviews, such as discounts on future orders.
Create a Google My Business Profile
For local real estate photography businesses, creating a Google My Business Profile is essential. It makes you more visible in local searches and on Google Maps, allowing prospective customers to easily find your business. You can add your business and contact information, hours of operation, and photos of your work. Positive reviews collected through Google will also show up directly in search results, increasing the likelihood of potential clients choosing your business.
Offer Referral Discounts
Offering referral discounts to agents and Realtors is an effective strategy to spread the word about your photography business and reward loyal clients. Develop a system where existing clients receive a discount on their next order if they refer new clients. Include referral discount information on your business cards and consider giving presentations at broker's offices to increase visibility.
Add Your Business to Local Directories
Adding your business to local directories improves your online visibility. Many potential customers use directories like Houzz.com to find real estate photographers. Take the time to study your competitors, understand ranking rules, and aim to outperform them. While some directories require a membership fee, acquiring even one new client can cover the costs for months to come.
SEO Optimize Your Site to Boost Rankings
Optimizing your website for search engines is crucial for attracting potential clients. Include high-quality content based on relevant keywords, develop a good internal linking structure, and utilize an intelligent platform that automates optimization. Backlinks also play a significant role in search engine rankings, so consider developing a guest post strategy to gather authoritative backlinks. Some photographers choose to hire professional SEO outreach companies to assist with backlink acquisition.
In conclusion, building an online presence and brand awareness is essential in today's digital world. By implementing these ten powerful marketing strategies, you can increase visibility online and attract new clients. Sign up for a free PhotoUp account today and take advantage of a full-scale real estate marketing service ready to serve your needs.
