Inspired by the beauty of nature and Huawei's 'Harmony' operating system, the Huawei Taikoo Li flagship store is a stunning testament to the seamless integration of biophilic forms with cutting-edge technology. Designed by UNStudio, this two-story flagship store is a true masterpiece that embodies Huawei's commitment to sustainability, innovation, and customer experience.
Embracing Nature and Sustainability
At first glance, the Huawei flagship store stands out with its striking facade, which showcases petal-like features at different stages of growth. This design, inspired by the recursive dynamics of natural structures, not only creates a unique visual identity but also symbolizes Huawei's polar codes technology. The facade is composed of high-performance, certified, and recycled materials, reducing environmental damage and ensuring the longevity of the building.
Inside the store, the commitment to sustainability continues. Detachable prefabricated systems are used on the floors and ceilings, allowing for flexibility and easy maintenance. Advanced ventilation systems and real-time monitoring ensure excellent indoor air quality, while the addition of greenery creates a pleasant and refreshing environment for customers and visitors.
Blurring Boundaries: A Gateway to Harmony
The Huawei flagship store's south-facing facade features an undulating floor-to-ceiling glass surface that blurs the boundary between the interior and the outside public space. This immersive design allows natural light to flood deep into the store, creating a welcoming and inviting atmosphere. The stems of the petal facade cleverly obscure the structural mullions of the glazing, resulting in a frameless glass front that maximizes visibility.
A Tree of Harmony: Connecting Nature and Technology
As visitors step inside the store, they are greeted by a stunning centerpiece: the spiraling 'Tree of Harmony.' This tree, visible from both the interior and the exterior, serves as a traffic generator and vertical circulation point. It also offers interactive experiences through augmented reality, allowing visitors to immerse themselves in the sights, sounds, and scents of nature.
The interior of the Huawei flagship store is characterized by fluid circulation and a warm color palette. Ivory ceilings and floors, combined with wooden columns and product display tables, create a harmonious and welcoming ambiance. The store's layout seamlessly integrates two kinds of experiential zones: 'Signature Experience' zones that showcase featured exhibits and services, and 'Consumer Full Scenario Experience' zones that allow visitors to interact with Huawei's wide range of products.
Fostering a Community of Innovation
Beyond being a retail space, the Huawei flagship store serves as a multi-functional community hub. Designed with flexibility in mind, the store offers spaces for gathering, relaxation, and sharing. The HUAWEI Community area hosts public lectures, cultural activities, and fitness classes, while an 'In Real Life' area provides a space for work and leisure activities. A café offers a place for customers to unwind while awaiting after-sale services.
The brand gallery and brand wall by the south entrance provide an interface between Huawei and its consumers. Here, visitors can delve into Huawei's history and brand milestones, fostering a deeper connection with the company and its values.
Conclusion
The Huawei flagship store, designed by UNStudio, is a true architectural marvel that combines the beauty of nature with cutting-edge technology. By harmoniously blending biophilic forms with sustainable materials, Huawei has created a space that not only showcases their products but also provides a unique and immersive experience for customers and visitors. This flagship store is a testament to Huawei's commitment to innovation, sustainability, and creating a community of like-minded individuals.
