An Open Letter to Realtors and Real Estate Agents
Drones are incredible marketing tools; there's no denying that. They're cool, fun, and can capture stunning aerial footage that is becoming mandatory for real estate listings. But here's the catch - drones are not mere toys. They are considered aircraft and come with a set of rules that must be followed. As an industry heavily reliant on drone technology, the real estate profession often finds itself unknowingly breaking these rules.
The Rising Issue
The real estate industry has embraced drones for aerial photography and videography. From urban homes to multi-million dollar commercial listings, drone footage has become the norm. With the sheer volume of real estate drone flights, it's not surprising that there have been more violations in this industry than any other. But it's not entirely the industry's fault. Lack of education and awareness about the rules and regulations surrounding drone usage plays a significant role in these violations.
Know the Rules
To fly drones safely and legally in the United States, one must adhere to the regulations outlined in 14 CFR Part 107, also known as the Remote Pilot Certificate rules. Regardless of whether you are charging for your services or not, if you are using a drone for commercial real estate purposes, you must operate under the Part 107 rules. Failure to do so can result in fines and penalties from the Federal Aviation Administration (FAA).
The Importance of Education
Understanding the rules is crucial for safe and responsible drone operation. Knowing the limitations and requirements set by the FAA is key to avoiding violations. Unfortunately, many real estate professionals are unaware of airspace classifications, permissions required, and other essential factors that dictate legal and safe drone flights. Education and training in this field are paramount. The National Association of Realtors (NAR) has attempted to educate its members on drone regulations, but more needs to be done.
The Risk Factor
While it's unlikely that the FAA will fine you for illegal drone operations immediately, there are risks involved. In the event of an accident or incident, insurance companies will investigate the flight and the operator's adherence to FAA regulations. If it is found that the flight was illegal, insurance claims may be denied, leaving you liable for damages. As the industry continues to grow, insurance companies are becoming more stringent and rigorous in their evaluation of drone-related claims.
Protecting Your Business
As a realtor or agency owner, it's in your best interest to ensure that all drone operations conducted on your behalf are legal and carried out by licensed drone pilots. Request copies of their Remote Pilot Certificates, check their insurance coverage, and insist on compliance with all regulations. By doing so, you are not only protecting yourself from potential liabilities but also contributing to the safety of the airspace and the reputation of the real estate industry as a whole.
Conclusion
Using drones in the real estate industry has become a necessity for effective marketing. However, it is essential to operate within the legal boundaries defined by the FAA. Educating yourself on the rules, obtaining the necessary certifications, and working with licensed drone pilots will safeguard your business from potential risks. By following these guidelines, you can navigate the exciting world of drone technology while ensuring compliance, safety, and the longevity of your real estate agency.
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