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The Power of Professional Real Estate Photography: A Comprehensive Guide to Pricing

Professional real estate photography is a game-changer for both buyers and sellers. According to RISmedia, listings with high-quality photos sell 32% faster than the competition. But how much should you expect to pay for this...

Image of photography studio Professional real estate photography is a game-changer for both buyers and sellers. According to RISmedia, listings with high-quality photos sell 32% faster than the competition. But how much should you expect to pay for this valuable service? In this guide, we'll explore the various pricing models, factors that influence costs, and money-saving tips. Let's dive in!

Real Estate Photography Pricing Models

Hourly Rates

Billing by hourly rates is the most common method in the industry. The more time spent at the photo shoot, the higher the cost. This model provides a straightforward calculation for real estate photography services.

Number of Deliverables

Some photographers charge based on the number of images they deliver. The more pictures, the higher the bill. This model allows for flexibility in pricing depending on the client's needs.

Size of the Property

Luxury properties often require more time and attention to capture their best features. The larger the property, the more time and photos it takes to showcase it properly. Photographers may charge based on the size of the job and the level of detail required.

Miscellaneous Factors

Apart from the basic pricing models, there are additional factors that photographers consider when setting their prices. These may include the number of properties photographed, distance to the shoot, amount of editing and post-production work, and even the time of year.

Real Estate Photography Pricing by Experience Level

Price Range for New Photographers

Photographers with less than three years of experience typically charge around $110 to $170 per project, or $55-65 per hour.

Price Range for Mid-level Photographers

Photographers with around five years of experience generally charge between $170 and $230 per project, with hourly rates surpassing $100.

Price Range for Expert-level Photographers

Highly experienced photographers with a minimum of seven years of experience may charge between $230 and $300 for a full project, or up to $200 per hour.

Average Real Estate Photography Prices Across the U.S.

While the pricing ranges mentioned above provide an insight into photographer experience, another factor to consider is the style of the images themselves. Let's take a closer look at the costs of different types of real estate photography:

Standard Listing Photos

A typical photo shoot for listings up to 3,000 square feet includes up to 25 images for the MLS. The national average for standard listing photos is approximately $203, with major cities like New York exceeding $300 per project.

Drone Footage

Drone footage has become increasingly popular in real estate photography. It offers a captivating bird's-eye view of the property. Drone footage can be added as an option for an additional cost, typically ranging from $50 to $200+ in high-volume regions.

Real Estate Videos

Videos can significantly enhance the sales process. Costs vary widely depending on the complexity and quality of the video. Simple videos start at around $400, mid-tier services range around $800, and high-quality luxury videos can cost $5,000 or more.

Virtual Tours

Virtual tours provide an immersive, three-dimensional experience for potential buyers. Due to the technology involved, creating a high-quality virtual tour can be costly, averaging around $2,000.

Money-Saving Tips

Wallet sitting on a table Maximize the value of your real estate photo shoot with these money-saving tips:

Ask for a Discount

Negotiating real estate photography pricing is common practice. Sometimes, simply asking for a discount can lead to cost savings.

Compare Photo Packages

Comparison shopping is crucial for securing a good deal. Analyze each package to find the one that best suits your needs and offers the most value.

Aim for the Right Time of Year

Optimal scheduling can help you avoid weather-related issues and higher costs. Consider planning your shoots during seasons that offer the best conditions for photography.

Benefits of Professional Real Estate Photography

High-quality visual content is key in the digital age, and real estate photography offers numerous benefits:

Most Buyers Shop Online

With 97% of homebuyers starting their search online, captivating visual content is crucial for catching their attention.

Pictures Are the Most Important Aspect

90% of potential homebuyers rely heavily on high-quality images to guide them in their decision-making process.

Professional Photography Drives Sales

Listings with professional photos generate 61% more online engagement and interest.

Curb Appeal and Layout Matter

Visual elements like curb appeal and layout greatly impact buyers' decision-making. Exterior photos and virtual tours generate more interest and sales.

How to Best Use Professional Real Estate Photography

To maximize the impact of your professional real estate photography, consider these strategies:


Your agency's website should be visually engaging, showcasing professional photos of properties to attract potential buyers and build trust in your brand.

Paid Media

Digitally-targeted ad campaigns allow you to reach a wider audience and gain valuable insights into client behavior. Utilize social media, display ads, and paid search ads to promote your listings.

Social Media

Harness the power of social media to connect with potential buyers. Maintain an active presence and share visually appealing content to engage with your audience.

Blog Content

Enhance your website's visibility on search engine result pages by incorporating high-quality real estate photos and videos into your blog content. This helps break up text and makes your content more visually appealing.

Property Website

A strong online presence requires well-curated listings. Ensure your listing website is image-rich and showcases properties to attract buyers.

Leverage the Power of Real Estate Photography

Photographer taking pictures with a camera Real estate marketing relies heavily on captivating visual storytelling. If you're looking to enhance your real estate business and leverage technology to its fullest potential, reach out to Luxury Presence today! They can help you explore innovative ways to showcase your properties and attract buyers.