Imagine a world where sitting down could be a truly relaxing and comfortable experience. Well, that world became a reality in 1971 with the introduction of Stressless®, the first recliner designed to meet your body's need for movement and support. This revolutionary TV recliner quickly became a worldwide sensation, offering patented features that you won't find on other recliners.
The Birth of Stressless®: Comfort at its Finest
The first Stressless® was launched in Norway in 1971 and instantly became the go-to chair for TV viewing. It allowed you to lean back and rest, watch TV in comfort, or easily turn around to face the coffee table. The patented sliding system attracted widespread attention and remains unique to this day.
The first Stressless®
A Success Story Unmatched
Stressless® comfort took the world by storm, with sales exceeding 100 million Norwegian Kroner in 1980. The brand's success continued to skyrocket as it introduced new features and designs.
One of the most significant milestones came in 1981 with the introduction of the characteristic wooden base on the Stressless® Royal recliner. This design innovation added a touch of elegance to an already luxurious chair.
The Stressless® Royal with the wooden base
In 1983, Stressless® reached another remarkable achievement as it produced its 500,000th recliner. The company's dedication to quality and customer satisfaction led to an export award and further solidified its position in the market.
Setting the Standard for Comfort
Stressless® didn't stop at recliners. In 1991, the patented Plus™ System was launched, featuring automatic adjustment of the headrest and lumbar support. Finally, people could read and watch TV while leaning back in a recliner. Stressless® became synonymous with the most comfortable swivel recliners on the market.
The patented Plus™ System
In 1993, Stressless® revolutionized the concept of sitting in a sofa with the launch of the first Stressless® sofa, the Stressless® Royal 2- and 3-seater. This innovative design ensured that every seat in the sofa provided the same level of comfort as the recliners. The message was clear: "In a Stressless® sofa, every seat is a Stressless."
The Stressless® sofa
Catering to Individual Needs
Recognizing that everyone is unique, Stressless® started making recliners in different sizes in 1996. This groundbreaking move ensured that people of different builds could find their perfect fit and sit comfortably.
Different sizes available
Global Recognition and Continued Innovation
Over the years, Stressless® has received numerous accolades and endorsements. From appearing in movies like "Back to the Future II" and "Music and Lyrics" to winning awards for design excellence and customer satisfaction, the brand continues to make its mark.
In 2011, Ekornes celebrated the 40th anniversary of Stressless®, with over 6.5 million Stressless® seats sold and a presence in over 60 countries. The brand has become a household name, and there are approximately 2,500 Stressless® dealers worldwide.
Stressless® in the movie "ALITA-Battle Angel"
Looking Ahead: Comfort Redefined
Stressless® continues to innovate and adapt to meet the evolving needs of its customers. With the introduction of motorized options, such as the Power™ system and the ErgoAdapt™-system, Stressless® is taking comfort to a whole new level. Combined with their newly launched Stressless® Dining chairs, which adapt to your sitting position, the brand remains at the forefront of comfort furniture.
Stressless® with LegComfort™
The Stressless® story is a testament to the brand's commitment to providing unparalleled comfort and quality. With over 10 million Stressless® seats sold since its inception, Stressless® has become a global leader in the industry. So why settle for anything less than ultimate comfort? Experience Stressless® and transform the way you sit and relax.
