The Ultimate Guide to Home Staging: Maximizing Your Home's Potential

Selling your home? Want to make it look its absolute best for potential buyers? Home staging is the answer. In this comprehensive guide, we'll show you everything you need to know about home staging, from...

Selling your home? Want to make it look its absolute best for potential buyers? Home staging is the answer. In this comprehensive guide, we'll show you everything you need to know about home staging, from the basics to expert tips and tricks. Whether you're on a budget or considering hiring a professional, we've got you covered. Let's dive in and make your home irresistible to buyers!

What is Home Staging?

home staging modern staged living room You've seen those stunning images of perfectly decorated homes in magazines and on social media, right? Well, they're all staged. Home staging is a marketing strategy that brings out the best features of your home, creating an inviting atmosphere for potential buyers. By minimizing flaws and highlighting strengths, home staging helps buyers envision themselves living in your home. It's all about creating that emotional connection that leads to quicker sales and higher offers.

The Benefits of Home Staging

According to the National Association of REALTORS, staging a home has numerous benefits. In a survey of buyers' agents, 82 percent said that home staging made it easier for buyers to visualize a property as their future home. Staging the living room, master bedroom, and kitchen were found to be particularly important. Additionally, staging can increase the dollar value offered by up to five percent compared to unstaged homes. With these statistics in mind, it's clear that home staging is a valuable investment for sellers.

Home Staging Options: DIY or Professional?

home staging modern living room When it comes to home staging, you have three options: do it yourself, enlist the help of your real estate agent, or hire a professional home stager. The choice depends on your specific situation and budget. If you have the time and desire, DIY staging can be a cost-effective option. However, if you prefer expert guidance and have the budget for it, a professional home stager can work wonders with their design and decorating experience. Your real estate agent may also provide recommendations or assistance in the staging process.

How to Stage Your House Yourself

If you decide to take the DIY route, here are some tips to help you stage your house effectively:

  • Declutter and depersonalize: Remove excess furniture, personal photos, and knick-knacks to create a clean and neutral space.
  • Deep clean: Give your home a thorough cleaning, from top to bottom, paying attention to every detail.
  • Make repairs and touch-ups: Patch holes, repaint walls, fix squeaky doors, and make any necessary repairs to ensure your home is in top shape.
  • Enhance curb appeal: Trim bushes, mow the lawn, clean the exterior, and add attractive touches like potted plants or seasonal decorations.
  • Rearrange furniture: Create open and welcoming spaces by arranging furniture in a way that maximizes flow and highlights the room's features.
  • Add warm and inviting touches: Decorate with fresh flowers, attractive decor, and soft lighting to create a cozy and inviting atmosphere.

Hiring a Professional Home Stager

If you decide to hire a professional home stager, they will provide expert guidance and handle all aspects of the staging process. They will evaluate your home's marketability, suggest necessary changes, and arrange furniture and decor to showcase your home's best features. They may also provide additional services like painting, decluttering, and exterior improvements. Professional home stagers have access to a wide range of inventory and will create a visually appealing environment that appeals to potential buyers.

The Cost of Home Staging

The cost of home staging can vary depending on factors such as the size and condition of your home and the level of service you require. On average, homeowners can expect to pay between $1,000 and $3,000 for professional staging services. However, you can also stage your home on a budget by utilizing DIY techniques and borrowing furniture and decor from friends or family. Ultimately, the investment in home staging is well worth it, considering the potential for higher offers and quicker sales.

Home Staging Tips and Best Practices

To help you stage your home like a pro, here are our top 12 home staging tips:

  1. Stage where it counts: Focus your efforts on the living room, master bedroom, and kitchen, as these rooms have the highest impact.
  2. Depersonalize the space: Remove personal photos and belongings to help buyers envision themselves in the home.
  3. Get rid of clutter: Clear out unnecessary items to create a spacious and inviting environment.
  4. Clean like never before: Give your home a deep clean to make it shine and show buyers that you have taken good care of the property.
  5. Patch and repair: Address any imperfections and make necessary repairs to present your home in the best possible condition.
  6. Go neutral: Paint over bold colors with neutral shades to appeal to a wide range of buyers' tastes.
  7. Make a good first impression: Enhance your home's curb appeal with simple touches like a clean entrance and attractive landscaping.
  8. Focus on freshness: Add plants and flowers to bring life and freshness to your home.
  9. Let there be light: Maximize natural light by opening blinds and turning on all the lights during showings.
  10. Rearrange furniture: Create open and walkable spaces by removing excess furniture and arranging the remaining pieces to maximize the room's potential.
  11. Define rooms: Clearly define the purpose of each room to help buyers visualize how they will utilize the space.
  12. Upgrade the curb appeal: Pay attention to the exterior of your home, making it as inviting and well-maintained as possible.

Common Mistakes to Avoid

When staging your home, there are some common mistakes you should avoid:

  • Over-staging: Keep the staging tasteful and avoid overdoing it with excessive decor.
  • Leaving themed rooms intact: Convert themed rooms into more neutral spaces to appeal to a broader range of buyers.
  • Forgoing deep cleaning: A clean home is essential, so make sure to thoroughly clean every nook and cranny.
  • Not taking professional photos: Professional photos will showcase your staged home in the best light and attract potential buyers.
  • Pushing furniture against walls: Create flow and visual interest by arranging furniture away from the walls.
  • Leaving visible signs of pets: Minimize the presence of pets during showings and remove any signs of them to appeal to all buyers.
  • Staying for showings: Let your real estate agent handle showings to give potential buyers the freedom to explore the home without feeling uncomfortable.


Home staging is a powerful tool to make your home stand out and attract potential buyers. Whether you choose to stage your home yourself or hire a professional, following these tips and best practices will help you create a welcoming and appealing environment. By maximizing your home's potential, you'll increase your chances of selling quickly and for a higher price. Happy staging!