In the United States, Zillow is the go-to platform for anyone looking to buy, sell, or rent a property. But what about in Japan? The Japanese real estate market also offers a variety of online platforms designed to help individuals find their ideal property. However, most of these platforms are primarily offered in Japanese. In this article, we will introduce you to the top alternatives to Zillow in the Japanese real estate market, focusing on platforms that cater to individual property seekers. Let’s get started…
3 Major Real Estate Portals in Japan
1. SUUMO
Suumo, operated by Recruit Housing Company, is a popular real estate portal characterized by its user-friendly interface and customer satisfaction awards. It offers a wide range of rental and sales properties. Suumo is perfect for those who prefer ease of use and a reliable platform. 
2. LIFULL HOME’S
LIFULL HOME’S is Japan’s largest real estate portal in terms of the number of listings. It stands out with its orange color scheme and detective character seen in TV commercials. LIFULL HOME’S offers both rental and sales properties. With its extensive database, you're sure to find the perfect property.
3. AtHome
AtHome boasts the most extensive network of over 55,000 affiliated real estate agencies. It offers a wide range of rental and sales properties. If you're looking for an extensive selection of properties and a large network of agencies, AtHome is the platform for you. 
Portals by Major Real Estate Companies
4. Ii Heya Net
Ii Heya Net is operated by Daito Kentaku Co., Ltd., a leader in managed properties for 21 years. It specializes in rental properties. If you're looking for a reliable platform with a focus on rentals, Ii Heya Net is a great choice.
5. Century 21
Century 21 is a leading real estate franchise in Japan, offering both rental and sales properties. With numerous stores nationwide, Century 21 provides a wide range of options for property seekers. If you prefer the trust and reputation of an established franchise, Century 21 is a reliable choice.
6. CHINTAI
CHINTAI is operated by CHINTAI Corporation, a group company famous for its real estate franchise, "Able." It offers a diverse range of rental and sales properties. CHINTAI is a trusted platform known for its professionalism and wide selection of properties.
7. HomeMate
HomeMate is a franchise with branches all over Japan. It specializes in rental properties. If you're looking for a local touch and personalized service, HomeMate is an excellent choice.
Portals by Companies Operating Various Sites
8. Yahoo! Real Estate
Yahoo! Real Estate is operated by Yahoo Japan Corporation, a well-known search engine company. It offers both rental and sales properties. If you prefer a familiar and reputable brand, Yahoo! Real Estate is worth considering.
9. Smocca
Smocca offers rental properties and has a unique feature where tenants receive a 50,000 yen gift upon moving in. If you're looking for an exciting incentive and a variety of rental options, Smocca is a platform worth exploring.
Portals by Real Estate Specialized Companies
10. Ielove
Ielove is operated by the Ielove Group and specializes in both rental and sales properties. With its expertise in the real estate industry, Ielove offers a comprehensive range of options for property seekers.
11. Ouccino
Ouccino offers a wide range of properties, including new constructions and second-hand homes. If you're looking for a diverse selection of properties and a reliable platform, Ouccino is worth considering.
Conclusion
If you're an individual looking to navigate the Japanese real estate market, you have a wealth of online platforms at your disposal. Each portal comes with its unique features and advantages, offering a range of options to find the property that suits your needs. However, most of these platforms are offered in the Japanese language only.
For those who prefer listings in English, Tokyo Portfolio (our website) is your go-to platform, especially if you're in the market for high-end properties. Whether you're interested in renting, buying, or exploring commercial spaces, Tokyo Portfolio provides comprehensive solutions for your property search in a language you're comfortable with.
