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10 Must-Know Real Estate Social Media Marketing Tips for 2024

So, you think you know everything about real estate social media marketing? Well, think again! The world of social media marketing is constantly evolving, and it's time to leave behind the old trends and embrace...

So, you think you know everything about real estate social media marketing? Well, think again! The world of social media marketing is constantly evolving, and it's time to leave behind the old trends and embrace new-age practices. In this article, we will explore the latest tips and tricks for real estate social media marketing in 2024.

Why You Should Use Social Media as a Real Estate Agent?

The real question is, why shouldn't you use social media platforms for your real estate business? Social media has become a powerful tool for generating leads, engaging your target audience, and establishing yourself as a thought leader in the industry.

Consider these statistics:

  • Real estate listings with high-quality images and videos perform better on social media.
  • Real estate professionals use social media to not only promote properties but also build a community presence.
  • Virtual property tours are still in demand, with 88% of respondents in a survey stating that they want virtual touring options even after the pandemic.

Social media content plays a crucial role in the new real estate market. But it takes more than just data to thrive. Let's dive into the strategies and advice that you can implement right away.

How to Use Social Media for Real Estate

Social media marketing for realtors doesn't have to be complicated or time-consuming. With limited time and resources, it's essential to make the most of your social media presence. Here are seven tips to help you do just that:

1. Make Your Posts Visually Appealing

High-quality photos and engaging visuals capture attention like nothing else. They attract likes, shares, and spark conversations. So, invest in professionally taken photographs of your listings and create great designs to showcase them.

Real Estate Listing Photography Image Source

If you don't have the budget for professional photography, don't worry. There are plenty of resources for royalty-free pictures that you can use to enhance your marketing efforts.

2. Educate Your Real Estate Agents to Write Professionally

When it comes to social media posts, authenticity, usefulness, and engagement are key. Encourage your real estate agents to write in their own voice and provide valuable content that serves the audience. Avoid using industry jargon and keep the posts simple, fresh, and informative.

People can tell if your intention is to sell or connect, so choose to be helpful in your posts. Building trust and relationships will make closing deals easier.

3. Optimize Your Posts With Hashtags

Hashtags are a low-hanging fruit in social media marketing. Use relevant hashtags to make your posts more discoverable and reach potential buyers, real estate professionals, investors, and anyone interested in the field.

When using hashtags, keep the following tips in mind:

  • Discover relevant hashtags related to real estate.
  • Explore niche tags for specific content.
  • Keep an eye on trending hashtags for wider visibility.
  • Analyze successful competitors' hashtags for industry insights.
  • Use location-specific tags to target local audiences.
  • Develop unique branded hashtags for community engagement.
  • Limit hashtags to 3-5 per post for a cleaner look.

Real Estate Hashtags

4. Don't Shy Away From Ads

Paid ads on social media platforms can help you gain new leads and increase exposure for your real estate listings. Take advantage of the targeting options provided by social platforms to reach specific audiences. Experiment with different types of ads, such as display ads, video ads, carousel ads, and story ads, to find the best strategy for your business.

5. Start Using Video in Your Social Media Marketing

Videos are becoming increasingly popular on social media. They provide an authentic way to connect with your audience and increase engagement. Consider creating videos that answer questions from your audience, provide real estate advice and tips, share success stories, and feature your team to add a human touch to your brand.

Real Estate Video Content

6. Connect With Your Audience through Contests

Contests are a fun way to engage your audience and learn more about their preferences. Encourage your followers to participate in quizzes, answer questions, vote for their favorite photos, or enter giveaways. It's a great way to spark conversations, increase engagement, and build brand awareness.

7. Use Marketing Automation Software

Marketing automation software can streamline your marketing tasks and improve efficiency. It helps with lead engagement, managing marketing materials, and collaboration. Consider implementing automation software to optimize your processes and boost lead generation and sales.

These tips will help you make the most of social media for your real estate business. But remember, it's important to follow the dos and don'ts of social media marketing and stay up to date with industry trends.

Dos and Don'ts in Real Estate Social Media Marketing

Here are some dos and don'ts to guide your social media marketing strategy:


  • Showcase the human side of your business and build trust with your audience.
  • Maintain a consistent brand image across all social media platforms.
  • Respond promptly to comments and messages and engage with your audience.
  • Share informative and relevant content that adds value to your audience.


  • Neglect data privacy regulations and always prioritize the privacy of your clients.
  • Ignore or delete negative comments or reviews. Address concerns professionally and transparently.
  • Constantly bombard your audience with sales pitches. Balance promotional content with valuable, non-salesy posts.
  • Use a one-size-fits-all approach for different social media platforms.
  • Be inconsistent with your posting schedule. Establish a consistent posting frequency to keep your audience engaged.

Industry Trends from Market Leaders

To stay ahead in real estate social media marketing, it's important to keep up with industry trends. Here are some trends to watch out for:

  • Video dominance continues, with short-form videos, property tours, and live sessions gaining popularity.
  • Virtual and augmented reality integration provides more immersive experiences for potential buyers.
  • Niche community building allows for specialized content and audience engagement.
  • Sustainability is a rising concern, so highlight eco-friendly and sustainable features in properties.
  • User-generated content (UGC) is here to stay, as it drives greater engagement compared to branded content.
  • Interactive elements like polls, quizzes, and shoppable features can boost conversion rates.
  • Podcasts offer a convenient way to stay informed and position yourself as an industry expert.
  • AI can help with data analytics and targeted marketing, but it can't replace human creativity and engagement.

Your Real Estate Business Is in for a Wild Ride, But We're Here

Real estate social media marketing is constantly evolving, but with the right strategies and tools, you can stay ahead of the game. Embrace new trends, create engaging content, and take advantage of automation software like Xara to streamline your marketing efforts.

Ethan Ives

With Xara, you can create stunning social media materials without any design skills. Browse through our templates, customize them to reflect your brand, and post them on your social media channels. Let Xara be your trusted partner in this exciting journey.

Create your social media materials with Xara for free. Click here to get started.

Remember to stay genuine, use eye-catching visuals, and keep up with the latest trends. Your real estate business is in for a wild ride, but with Xara by your side, you can navigate the ever-changing world of social media marketing with confidence.