With the rise of virtual tours in the real estate industry, it's crucial for agents to stay up-to-date with the latest marketing tools. Among the various virtual tour options available, drone tours stand out as a superior choice. Here are five compelling reasons why drone tours are better than traditional virtual tours:
No More Clicking, Pinching, and Dragging with Drone Tours
Traditional 3D tours often require users to click through numerous markers and awkwardly drag the screen for a 360° view. This can be tiresome and confusing for potential buyers. In a study conducted by Nielsen Norman Group, participants encountered difficulties in navigating traditional 3D tours, leading to poor user experience. Arrows and labels meant to guide users often added to the confusion.
Drone tours offer a seamless experience with minimal effort required from users. Buyers can simply play the finished drone video and effortlessly navigate from room to room without any confusion or frustration.
PICTURE: The study showed a mobile virtual tour for the Van Gogh museum in Amsterdam. They noted that the arrows in a small space confused several participants. The tour was also a dizzying experience specifically for mobile users.
Drones Offer Ultimate Exterior Tours
Before the advent of drones, capturing detailed shots of a property's exterior required hiring expensive aerial photographers who used helicopters or small planes. Drones provide a cost-effective alternative that can be deployed easily. Ground photography often fails to capture the full scale and intricacies of a property, limiting buyers' perception. With aerial views from drones, buyers can fully appreciate a property's size, landscaping, rooftop features, and its proximity to points of interest in the neighborhood.
Drone Tours Offer Creative Perspectives
Drone cameras offer unique perspectives that cannot be achieved by other means. They can cover large areas, showcase rooms with high ceilings, and even navigate small spaces with ease. Whether it's a compact office building or a massive warehouse, drone tours provide a comprehensive view in minutes. Skilled drone pilots can capture cinematic shots, giving potential buyers an immersive experience. From intricate chandeliers to famous landmarks like the Michael Jordan statue at Chicago's United Center, drone tours present properties in an awe-inspiring way.
Drone Tours Can Feel Like a Proper First Showing
In a market where sight-unseen offers are becoming increasingly common, drone tours offer a comprehensive preview that can resonate with buyers. With 45% of homebuyers making bids without physically seeing the property, drone tours allow them to get a better sense of the home spatially. This is especially valuable for remote buyers who are unable to visit properties in person. The ability to virtually explore a home through a drone tour can provide the confidence needed to make an informed decision.
Drone Tour Videos Are Easy to Use in Marketing
Establishing an online presence is crucial for successful real estate marketing. Homebuyers increasingly rely on the internet to search for properties, making video content an effective medium. Drone tour videos can be easily shared on various platforms like Instagram, TikTok, YouTube, and Facebook. There's no need for special plugins or software to view drone tour videos online. Agents can effortlessly incorporate drone tour videos into their websites and marketing campaigns, ensuring maximum visibility.
It's important to emphasize that flying a drone indoors is hazardous and should be avoided. Using a reputable company with certified drone pilots, like Indoor Drone Tours, ensures safety and quality in delivering captivating drone tour experiences.
In conclusion, when it comes to virtual tours, drone tours surpass traditional options. They offer a seamless user experience, provide captivating exterior views, present unique perspectives, enable remote property exploration, and facilitate effective marketing. Incorporating drone tours into your arsenal of marketing tools can significantly enhance your real estate listings' appeal.
