The home selling process is simple. An Exactly real estate agent meets with the homeowner to discuss goals, provides an eight-plus page pricing analysis, does a walk-through of the home, creates a marketing plan utilizing high-quality professional photography and lists the home. Pictured center: Agent Benny Kantorowski with clients. (Photography: Benjamin Margalit)
By Laura Briedis
Every now and then, a company comes along that completely revolutionizes an industry. Facebook transformed communication, Uber changed how we get around, and Netflix streamlined the way we watch movies. Now, in the realm of real estate, Exactly is on a mission to transform the way we buy and sell homes.
Established in Northeast Ohio in 2018, this innovative real estate company brings together a team of experienced professionals to provide homeowners with a better way to sell their homes. Everything about Exactly is different, from their flat-rate pricing to the instant offer kiosks set up inside homes during open houses. Even their "for sale" sign is unique, with its tall, three-dimensional cube shape indicating that there is something distinctive about this company.
"After working at a national real estate brokerage for the past decade, I joined Exactly this past fall so I could be on the ground floor of this exciting new type of brokerage," says Benny Kantorowski, an Exactly real estate agent. "Buying and selling a house is the largest financial decision in a person's life and is one of the most emotional experiences they will go through."
"I believe that Exactly's cornerstone approach of flat-fee pricing just makes sense," Benny continues. "Why should someone with a nicer home be penalized by paying higher commissions? There are so many beautiful homes in Hudson, and selling a home that is $500,000 takes the same amount of work as selling a $200,000 home. It's not fair to charge significantly higher commissions. People should be rewarded for having beautiful homes."
Rather than charging a percentage of the sales price, Exactly offers a $4,800 package fee. They also provide advice to their clients on setting a buyer's agent commission for those who choose to work with a buyer's agent.
The home selling process with Exactly is simple and straightforward. An Exactly real estate agent meets with the homeowner to discuss their goals, provides a comprehensive pricing analysis, conducts a walk-through of the home, creates a marketing plan utilizing high-quality professional photography, and lists the home on the Multiple Listing Service (MLS) and hundreds of internet websites such as Zillow.com and Trulia.com.
Always at the forefront of marketing strategies, Exactly also utilizes digital geo-targeted advertising to generate momentum and energy for the initial launch. They hold open houses to maximize the sales price and find a buyer right away.
"Our coming to market strategy is designed to create buzz," says Kevin Wasie, owner of Exactly. "We want to find a buyer who will be genuinely excited about your home."
When it comes to accepting offers, Exactly uses instant offer kiosks that are set up inside the homes during open houses. This allows potential buyers to submit an offer immediately using Exactly's proprietary software.
Once an offer is submitted, whether through a kiosk or online, the computer automatically generates an offer summary sheet that details everything from the commission paid to Exactly and any applicable buyer's agent commission, to home warranty costs and title insurance fees. The homeowner receives the offer immediately, day or night, no matter where they are or what their agent is doing.
"Our transparent, flat-rate pricing helps homeowners minimize their expenses and maximize their profit," says Benny. "We provide sellers with an accurate understanding of exactly how much money they will receive from a prospective offer, which greatly helps with our negotiation strategy."
All Exactly agents are licensed by Ohio, and every home they sell goes through the same standardized process.
"Although Exactly was founded just two years ago, we have more than 30 years of combined experience and have sold hundreds of homes in Northeast Ohio," adds Benny. "Over the past 10 years, I have been building relationships and creating superb experiences for my clients. With Exactly, I am bringing clarity and transparency to the home selling experience."
To list your house or to learn more, contact Exactly Real Estate at 866-515-6789 or visit ExactlyUSA.com. Exactly Real Estate is located at 209 South Main Street, 6th Floor, in Akron.
