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How to Generate Leads in Real Estate: 22 Foolproof Tips

There’s more to real estate than just showing houses and negotiating deals. To be successful in the industry, you need to be a savvy marketer and know how to generate leads. Whether you are a...

There’s more to real estate than just showing houses and negotiating deals. To be successful in the industry, you need to be a savvy marketer and know how to generate leads. Whether you are a new agent looking for clients or an experienced broker in need of fresh ideas, this article will provide you with 22 foolproof tips for real estate lead generation.

Optimize your Facebook page

Your Facebook page can be a powerful tool for generating leads. Make sure your page name and username are searchable, and include relevant keywords such as "real estate agent" or "[your city] realtor" in the title. Adding a call-to-action button that links to your contact information or a sign-up form will also help capture leads.

Twelve Rivers Realty

Work on your Instagram hashtag strategy

Hashtags on Instagram can help expand your reach and increase impressions. Use niche hashtags that are relevant to your target audience to increase your chances of reaching the right people. Instead of using generic hashtags like #RealEstate, consider more specific ones like #RealEstateListings.

Join a Slack community

Slack communities dedicated to real estate topics provide a platform for networking and knowledge sharing. By joining these communities, you can build connections, offer advice, and generate leads organically.

Ask clients to leave a review on Facebook

Positive reviews from satisfied clients can significantly impact your reputation and attract new leads. Ask your clients to leave a review on your Facebook page to build social proof and boost your credibility.

Realty Austin five star ratings

Engage with your past clients

Maintaining relationships with past clients is crucial for generating repeat business and referrals. Stay connected with them through social media, congratulate them on their milestones, and share relevant updates to stay top of mind.

Create a lead magnet

A lead magnet is a free resource that you offer to potential clients in exchange for their contact information. Consider creating checklists, guides, or neighborhood highlights that provide value and capture leads.

Share industry expertise on LinkedIn

Establish yourself as an industry expert by sharing valuable insights and engaging with the LinkedIn community. Thought leadership on LinkedIn can help you build your personal brand and attract quality leads.

Follow potential clients on social media

Take the initiative to find and connect with potential clients on social media platforms like Instagram, Facebook, and LinkedIn. Engage with their posts to warm up the connection and eventually convert them into leads.

Reach people with Reels

Utilize Instagram Reels to showcase your listings and personality. Reels are a popular format that can help you reach a wider audience and engage potential clients.

Support local businesses

Demonstrate your expertise and pride in your local market by supporting and promoting local businesses. Engage with local influencers, join the chamber of commerce, and amplify local events to develop relationships and generate leads.

Drive engagement with Stories

Instagram Stories provide an opportunity to interact with followers, share content, and stay active on the platform. Explore different features like questions stickers or reposting your other content to increase engagement and generate leads.

Educate on TikTok

Leverage TikTok's engaged user base to reach potential clients through entertaining and educational content. Share home improvement tips, neighborhood highlights, or other valuable insights that cater to your target audience.

Participate in Facebook Groups

Engage in relevant Facebook Groups to connect with people and share your expertise. Offer helpful insights and advice without being overly self-promotional to generate leads.

Start a LinkedIn newsletter

Create a newsletter within LinkedIn to establish your authority and gather leads. Sharing regular articles and insights will help you build your personal brand and attract potential clients.

Zillow Newsletter subscribe

Address topics clients are searching for online

Write blog posts that answer common questions potential clients may have about the home buying and selling process. Be sure to include clear calls-to-action to encourage readers to reach out for your services.

Promote your next open house on Facebook

Create a Facebook event for your open house to promote it to your personal network and attract interested buyers. Consider boosting the event to reach even more potential clients.

Open House Facebook Event

Leverage Facebook and Instagram advertising

Invest in Facebook and Instagram ads to expand your reach and attract leads. Create compelling content and use attention-grabbing visuals to capture the audience's attention.

Share your advice on Reddit

Contribute to real estate-related discussions on Reddit by offering helpful advice and insights. Focus on being genuinely helpful and building connections rather than self-promotion.

Network with home professionals

Build relationships with professionals in related industries, such as mortgage lenders, insurance brokers, builders, and interior designers. By expanding your network, you increase the chances of receiving referrals from these professionals.

Add a free tool to your website

Offer free tools, such as mortgage calculators or home valuation assessments, on your website. These tools not only provide value to potential clients but also capture their information to generate leads.

RE/MAX Capital City home value assessment tool

Contribute to industry publications

Establish yourself as an expert by contributing to industry publications and media outlets. Share insights, tips, and success stories to reach a new audience and generate leads.

Use a social media marketing tool like Hootsuite

Streamline your social media marketing efforts with tools like Hootsuite. Schedule and manage posts across multiple platforms, track analytics, and improve your overall social media strategy.

Hootsuite’s Composer workspace showing recommended times to post

Real estate professionals worldwide trust Hootsuite to streamline their social marketing efforts and improve their client experience. Try Hootsuite for free and see why we are the leading social media management platform for the real estate industry.

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