Are you utilizing all the social media opportunities available to grow your real estate business? As a Realtor, it's important to stay up-to-date with technology trends and use them to build your brand. One such trend is TikTok, the social media app that has taken the younger generations by storm. But can TikTok be used effectively by real estate agents?
In this article, we'll explore not only why you should definitely be on TikTok, but also how you can use the platform to increase brand awareness, generate leads, and drive organic traffic to your business.
What is TikTok?
TikTok is a short-form video platform that can be downloaded from both the Apple and Google Play stores. Users create profiles and film short videos ranging from 15 to 60 seconds in length. The app is known for its trend-based content, with many users creating videos featuring popular songs or dances.
Since its inception in 2017, TikTok has experienced explosive growth, becoming the fourth most downloaded non-game app in the world just a year later. In 2020, it amassed two billion downloads and boasted 639 million monthly active users. The app's popularity is undeniable, and as a real estate agent, you should capitalize on this momentum to increase brand awareness and stay relevant.
Furthermore, your target audience likely spends a significant amount of time on TikTok. If you want to convert them into leads, you need to meet them where they are and provide value.
TikTok Audience and Demographics
While the majority of TikTok's audience may be too young to buy homes, there are still many millennials and users in their mid-twenties who frequent the app. Additionally, there is a notable presence of users between the ages of 35 to 44. This presents an opportunity for real estate agents to engage with a generation of young homebuyers and build brand awareness.
Even if these younger users are not currently in the market for a home, they likely know someone who is. By consistently providing value on TikTok, you position yourself as a trustworthy and knowledgeable Realtor, increasing the likelihood that they will recommend your services to their friends and family.
Image: Someone holding a smartphone
Content Creation on TikTok
When creating videos on TikTok, it's crucial to be authentic. Unlike other platforms where a polished image is important, TikTok thrives on genuine and relatable content. Don't be afraid to participate in popular trends or dances that you come across on the "For You" page.
This type of entertaining content is beneficial for your personal branding and establishes a deeper connection with your audience. It allows them to see another side of you and fosters a more human connection.
If you're not into singing or dancing, don't worry! Consider creating content that appeals to first-time homebuyers, take your audience on a home tour, or provide behind-the-scenes insights into the life of a Realtor. You can also create short series of videos that answer common questions about the home buying or selling process.
Image: Tiktok profile page for the Tiktok company
Lead Generation on TikTok for Real Estate Agents
TikTok is worth your time and energy because it allows you to stand out from the competition. As of now, there aren't many Realtors on the platform, which is precisely why you should have a presence there. By consistently creating valuable content, you can attract interested leads and differentiate yourself from others in the industry.
The platform also provides an opportunity to boost organic traffic to your other social media pages. By linking your Instagram and YouTube accounts, you can create a lead funnel, where interested viewers can reach out to you on those platforms.
Paying attention to trending hashtags on the "Discover" page can help inform the content you create. Don't be afraid to put your own unique twist on popular trends to make your videos stand out.
Another advantage of TikTok is the ability to cross-post videos to other social media platforms, allowing people on those platforms to see a different side of you. This enhances your personal branding and creates more engagement across all your social media pages.
Lastly, TikTok is a relatively new platform with new features being added regularly. By establishing a presence early on, you can take advantage of upcoming advertising and monetization tools that can help generate more leads.
Final Thoughts on TikTok For Real Estate Agents
As a real estate agent, you're likely already present on major social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube. However, in order to truly grow your brand and reach your target audience, it's important to stay on top of new trends and platforms. TikTok presents a unique opportunity to provide value, connect with younger homebuyers, and generate leads.
So, what types of videos do you plan to make on TikTok? Let me know in the comments below!
