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Is Hiring a Professional Real Estate Photographer Worth the Investment?

When it comes to selling a property, there are essential steps that need to be taken to ensure that your listing stands out from the rest. One of these crucial steps is to have high-quality...

When it comes to selling a property, there are essential steps that need to be taken to ensure that your listing stands out from the rest. One of these crucial steps is to have high-quality photographs. In today’s digital age, 97% of home searchers start their search for a new home online, which means that having visually appealing images will make all the difference.

However, the question remains - is hiring a professional real estate photographer worth the investment, or can you get the same results by doing it yourself?

Why Hire a Professional Real Estate Photographer?

Here are 6 reasons why you should use a professional real estate photographer and why it’s worth the investment.

1. A Professional Eye

A professional real estate photographer has an eye for detail and knows how to use lighting and angles to highlight the property’s best features while minimizing the less desirable ones. To the untrained eye, a room may appear to be lacking in character or too small, but a professional photographer has the ability to capture it in a way that makes it look spacious and inviting.

2. Technical Expertise

Professional photographers have access to high-quality equipment and have the knowledge and skills to use it. They know how to use different lenses and settings to achieve the best results possible. They also have experience with editing software, allowing them to enhance images and create a polished and professional look. As a result, images taken by a professional photographer are of a much higher quality than those taken by amateurs.

3. Captivating Images Turn Viewers Into Buyers

According to a NAR (National Association of Realtors) study, real estate listings that use high-quality photographs to market homes received 61% more views than those with low-quality photos. This indicates that when a potential homebuyer comes across captivating photos of your property, they are more likely to click through to the full listing and potentially make a purchase. Additionally, high-quality photographs can capture your home’s features, amenities, and overall beauty, making it more appealing and leading to an increased number of interested buyers.

4. Time Is Money

When you are selling a house, every minute counts. Taking the time to learn how to take proper photos and editing them can be time-consuming and detrimental to other areas of your business. Therefore, hiring a professional photographer will save you precious time and allow you to focus on what you do best.

5. A Wider Reach

Using quality photos in your marketing will help your properties stand out from the competition. Social media algorithms often prefer good-quality images, increasing the chances of your properties appearing at the top of search results, leading to increased reach and customer engagement.

6. Return on Investment

A professional real estate photographer may be more expensive initially, but it is essential to understand that it is an investment in the sale of your property. For instance, a study by Redfin found that sellers who used photos taken by a professional got an average of $3400 more for their properties. Taking into account the low cost of hiring a professional, the benefit far outweighs the cost. Cutbacks in this area may end up costing more in terms of time on the market or lower offers from potential buyers.

The Dangers of Amateur Images

Investing in quality images means you are taking the necessary steps to make your listings stand out in an overcrowded digital space. The benefits of hiring a professional real estate photographer go beyond just taking pretty pictures. The technical expertise, professional eye, time-saving, wider reach, and investment return all make it a no-brainer for serious Realtors or agents. Taking your own amateur images without the right gear will most likely produce dark and dull images that may repel buyers instead of drawing them in. Your property may look uninviting instead of being showcased in its best possible light. So, if you want to get top dollar for your property, consider hiring a professional real estate photographer to capture its best features and create visual content that connects with potential buyers.

Professional Real Estate Photographer - FAQ

  • Is hiring a professional real estate photographer worth it? By employing professional real estate photography, homes can be enhanced in value, resulting in a higher likelihood of a quick and profitable sale. Captivating images that showcase the best features of a property elevate its appeal in the eyes of potential buyers.
  • Do professional pictures help sell a house? Professionally photographed homes sell 32% faster than their counterparts. And homes that have been professionally photographed bring in a 47% higher asking price per square foot, so professional pictures definitely help sell homes.
  • What makes good real estate photography? To captivate potential buyers and renters in real estate photography, it is crucial to infuse warmth and brightness into the images. Maintaining well-lit rooms will prevent them from appearing cold or dark, making them even more enticing.

PhotoUp - Your Real Estate Photo Editing Partner!

Even the most professional real estate photographers need to edit their images to ensure top-notch, captivating images. That’s where PhotoUp comes in as an invaluable photo editing partner!

With PhotoUp’s team of professional real estate photo editors, keen attention to detail, artistic expertise, and advanced photo-editing software, PhotoUp will help you achieve stunning, high-quality images in no time.

Our skilled photo editors can help with issues such as improper exposure levels, harsh shadows, blurred images, cropping, lawn greening, and much more.

Best of all, getting started is simple. All you need to do is sign up for a free PhotoUp account, upload your images, provide us with your instructions, choose your export settings and turnaround time, and lastly, download your beautifully edited images!

Easy & Quick Order Process All you need to do is sign up for a free PhotoUp account, upload your images, provide us with your instructions, choose your export settings and turnaround time, and lastly, download your beautifully edited images!

Best yet, our real estate photo editing service is affordable, starting at the low cost of $1.10 per image depending on your subscription and complexity level.

PhotoUp offers so much more than just editing! We are a complete one-stop-shop for real estate marketing services and also provide powerful tools such as virtual staging, virtual house tours, video editing, single property websites, property flyers, floor plans, virtual assistants, house portraits, and more. You can find everything you need to market real estate on our platform.

Sign up for a free PhotoUp account today and start outsourcing your real estate photo editing to PhotoUp. We’ll ensure top-notch images that are sure to impress your clients! Also, when signing up for an account, you’ll receive a bonus of 10 free edits to use however you please.

We hope this article answered the question of whether a real estate photographer is worth the investment or not. Before you go, you may also want to check out the following resources: How to Get New Clients as a Real Estate Photographer, Real Estate Photography Pricing in 2023, How to Find the Best Real Estate Photographer for Your Listing, Best Real Estate Photo Editing Companies of 2023, and How to Edit Real Estate Photos.