If there's one thing that real estate and technology have in common, it's their ever-evolving nature. In order to stay ahead and establish a strong presence as a new agent, it is crucial to build and strengthen your online presence.
Your digital footprint is what helps you build brand awareness, attract new clients, earn trust in your expertise, and ultimately grow your business. And one key component of your digital strategy should be a real estate website.
Why is a real estate website important?
You may already have a presence on social media, be part of a brokerage, and be building your personal brand. However, having your own real estate website is essential. It serves as a centralized hub of information about you, your business, testimonials, blog posts, and highlights of your recent wins and listings.
According to NAR's 2023 Member Profile, 66% of all real estate agents have a website. The most common topics agents cover on their websites are showcasing their listings (90%) and providing information about home buying and selling (70%).
So, think of your website as a place where you can direct people from your social media and other online channels. It's your opportunity to stand out, establish yourself as an expert, and make a name for yourself.
Key features your real estate website should have
#1. MLS integration
The most important feature for your real estate website is integration with your MLS through IDX (Internet Data Exchange). This allows your listings to be featured on your website, ensuring visitors have access to the latest listings and can contact you directly.
#2. A lead capture form
To convert visitors into potential leads, it is crucial to have a clear and easily accessible lead capture form on your website. Ask for the essential information, such as their name, phone number, and email address. Remember, the fewer fields you include, the more likely people will be to fill it out.
#3. A blog
Maximize your website's potential by hosting a blog. Use your unique voice and write content that speaks directly to your intended audience. This will position you as an expert and help build trust with your readers and visitors.
#4. A testimonials page
Highlight your expertise and success by showcasing testimonials from your clients. Add a dedicated page or section where visitors can read about the positive experiences others have had with you. Make it easy to add new testimonials by including a separate capture form for feedback.
#5. Social media integration
Integrate your website with your social media profiles to create a seamless experience for your audience. Add social media buttons and your profile handles to your website, allowing visitors to easily follow and engage with you.
Finding a web developer
Creating the real estate website of your dreams doesn't have to be a daunting task. There are professionals who specialize in this area and can help bring your website goals to life.
Here are five top real estate website developers you can consider partnering with:
- Agent Image: A full-service marketing agency specifically for real estate agents. They can help with website design and digital marketing strategy.
- Real Estate Webmasters: Offering comprehensive services including search engine optimization, pay-per-click marketing, and custom website design.
- Real Geeks: Known for their conversion-focused and optimized website experience, tailored to your needs.
- Intagent: Providing flexible and custom real estate website design, along with online marketing tools and customer relationship tools.
- IDXBoost: A DIY option for creating and customizing your real estate website quickly and effortlessly. They offer robust IDX integration and premium lead generation tools.
Before partnering with a web developer, be sure to discuss timelines, budgets, and their approach to highlighting your content and branding. Also, consider whether a customized design or a templated design is the best fit for your needs.
Inquire about ongoing website maintenance and support to ensure your website remains up to date and running smoothly.
Don't forget to regularly update your website with new content, such as blog posts, market trends, and testimonials. Treat your website as a hub to communicate with your past, present, and future clients.
Building a strong online presence is an ongoing journey, and we're here to help new agents like you every step of the way. Check out our other blogs and guides to keep growing your online presence.
