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The Power of Realtor Reviews and Rating Sites: A Game Changer for Real Estate Professionals

Are you a real estate professional looking for new ways to market your services and gain a competitive edge? One way to do this is by leveraging the power of realtor reviews and real estate...

Are you a real estate professional looking for new ways to market your services and gain a competitive edge? One way to do this is by leveraging the power of realtor reviews and real estate agent rating sites. These platforms offer a valuable source of insights and feedback that can be used to generate leads, improve services, increase conversion rates, and stand out from other agents. By being present on top review sites, you can build a strong online presence and dominate the competition.

Benefits that Realtor Reviews and Rating Sites Offer

Before we dive into the top review sites, let's explore some of the main benefits of having an online presence.

1. Establishes Credibility

Reviews establish your credibility as a real estate agent and help improve your reputation. A strong reputation and proven track record in helping clients buy or sell properties will show prospective buyers and sellers that you’re the right choice.

When a realtor has reviews on various websites, it allows potential buyers and sellers to learn about their skills, experience, and track record. Reviews build trust and establish industry credibility by providing real-world feedback from past clients. By actively managing your online reviews through review management platforms, you can ensure that your positive reputation is visible to a broader audience.

2. Online Reviews are a Lead Source

According to a ZipRealty study, 62% of home buyers choose a realtor based on online reviews and real estate agent ratings. This means that online reviews can significantly drive revenue. Having fresh, positive realtor reviews is fundamental to being seen online.

Prospective buyers and sellers will read your reviews and want to work with you. Since realtor reviews and ratings are found across various websites, it's crucial to establish a presence on the top platforms. This ensures that you maximize your visibility and attract potential clients.

Now that we understand why it's essential to have a strong online presence, let's explore the top four realtor reviews and rating sites:

The Top Realtor Reviews and Rating Sites

1. Google

Google search results of Realtors near me showing realtor ratings

When it comes to searching for information, including real estate agents, one of the most popular search engines is Google. Although Google doesn't have a dedicated section for real estate reviews like other sites, potential clients will be looking for information about you there.

According to Birdeye’s 2022 state of online reviews report, 71% of online reviews were written on Google in 2021. Therefore, it's crucial to establish your presence on Google and actively manage your Google Business Profile. This will boost your real estate business' visibility and attract new leads.

Remember, if you switch brokerages or change locations, ensure your information is consistent across all profiles on general sites like Google and Facebook, as well as real estate sites like Zillow and Realtor.com. Consistency in profile information sends a relevancy signal to search engines, improving your chances of appearing in location-based searches.

2. Zillow

A Zillow Premier Agent Profile with realtor ratings

Zillow is the leading real estate website in the United States, with nearly 2 million monthly visitors. It's one of the top places people go to leave reviews for real estate agents. If you're not present on Zillow, you're missing out on a huge opportunity to generate new leads.

To get started, claim your free agent profile on Zillow. Encourage your past clients to leave reviews, and respond promptly to incoming reviews. Showcasing your glowing reviews will help attract even more potential leads.

3. Realtor.com

Realtor.com has been a pioneer in the world of digital real estate for over 25 years and serves as the official listing site of the 1.5 million-member National Association of Realtors. With over 89 million visitors each month, it's a popular platform for homebuyers and sellers.

Claim your free realtor.com agent profile to make it easy for clients to find and contact you. Encourage your clients to write reviews about their experience working with you, and respond graciously to each review you receive.

4. Facebook

A woman on her laptop leaving a 5-star, realtor review on Facebook

As the largest social media platform in the world, Facebook has nearly 3 billion active monthly users. It is also the second-largest review site after Google. Realtors can generate reviews from clients through their Facebook Business Page, leveraging the power of social media to increase visibility and improve their online presence.

To get started on Facebook, create a new Facebook Business Page. Encourage your clients to leave reviews on your page, and engage with them to gain insights into their preferences and expectations. Utilizing Facebook Reviews helps you cultivate a sense of community and enhance customer experience.

The Bottom Line

All four of these realtor review and rating sites offer significant opportunities for real estate agents to build their online reputation and strengthen their presence. By utilizing these platforms, you can showcase your services, interact with clients, and establish a community. Remember to respond to reviews promptly, as it shows your commitment to providing excellent customer service.

Now, armed with the knowledge of the power of realtor reviews and rating sites, go ahead and make your mark in the real estate industry. Good luck!

FAQs Agents Have About Realtor Reviews and Ratings Sites

Get More Real Estate Leads with Birdeye

Show your local market that you’re the best realtor in the area and get discovered on Google search faster with Birdeye Reviews. Birdeye can automatically send review requests to clients as soon as a property deal is closed. By viewing and responding to client reviews from all over the internet in one place, you'll have better control over your online reputation. Check out our free guide on how to be the buyer's choice by clicking the banner below.

The importance of realtor reviews and rating sites in 2023

Originally published