If you're a realtor looking to stand out in a sea of competitors, it's time to elevate your personal brand with the power of visual content. In this article, I'll share the top three essentials of real estate branding photography that will attract your ideal clients and help you skyrocket your business. And to inspire you, I'll take you through a recent shoot with real estate agent Maggie Lux.
About Real Estate Agent Maggie Lux
Before we dive into the essentials, let me introduce you to Maggie Lux, a reputable realtor with Carolina One in Charleston, South Carolina. Working in a fast-paced market with countless agents, Maggie knew she needed to expand and elevate her personal brand to avoid getting lost in the shuffle. Let's see how we did it!
1. Select 1-2 Client-Centric Locations
Location is key in real estate, so it should be the primary focus of your branding photography. Instead of settling for a bland office backdrop, spend time finding the perfect location that aligns with your brand and resonates with your ideal clients. For Maggie, we opted for a stunning condo rental in downtown Charleston. With its modern furniture, beautiful light, and various rooms, it perfectly represented Maggie's goals and bridged the gap between her current and future clients.
Captivating location that showcases Maggie's brand.
2. Hire a Wardrobe Stylist
Deciding what to wear for your branding shoot can be overwhelming. That's why I highly recommend hiring a wardrobe stylist who understands what looks great on camera. Maggie enlisted the help of Carissa Hamblin of Ensemble Consignment. Together, they curated four complete outfits that not only worked for the shoot but also reflected Maggie's personal style. With a stylist by your side, you'll feel confident and in control of your real estate branding photography.
Carissa Hamblin assisting Maggie with her wardrobe choices.
3. Include Your Unique Process
What sets you apart from other real estate agents? Dig deep and identify what makes you unique. Consider the entire process of working with your ideal client and brainstorm ways to illustrate it visually. Maggie showcased her process by bringing along a co-worker to stand in as a client and including props like a welcome basket and a resource guide. Even if certain elements of your process seem commonplace, find something special that highlights your individuality.
Illustrating Maggie's unique process with process shots.
By focusing on these three essentials - location, wardrobe, and process shots - you'll transform your real estate brand and captivate your target audience. Now that you have the tools, it's time to book your branding shoot with confidence!
If you're looking for more inspiration and tips for your branding shoot, check out my posts on essential traits to look for in a branding photographer and how to pose for a photoshoot. Remember, I'm here to cheer you on every step of the way!
The Shot List I Use for Brand Photography
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