Over the past few years, TikTok has undergone a massive transformation, evolving from a lip-syncing app into an incredibly diverse resource of online content. What was once a platform for kids competing in online food challenges has now become a powerful tool for real estate agents to showcase properties and connect with potential buyers. In this definitive guide, we'll explore the immense potential TikTok holds for the real estate industry and provide you with the insights and strategies you need to succeed.
Why TikTok is an Untapped Goldmine for Real Estate Marketing
TikTok has taken the social media world by storm, surpassing other long-standing platforms in terms of user engagement and popularity. With over 656 million downloads worldwide, TikTok offers unparalleled opportunities for real estate agents to reach a vast and diverse audience. Unlike other apps, TikTok boasts the best viewer retention rate, with an average user session of over 10 minutes, giving you ample time to capture your audience's attention.
Moreover, TikTok is no longer just for younger demographics. Users between the ages of 35 and 54 now represent a significant portion of the platform's overall user base, making it an ideal platform to target prospective buyers with spending power. According to AppAnnie, TikTok is the leading app for driving consumer spending, making it the perfect place to showcase your real estate offerings.
Caption: Real estate agents learning effective strategies on social media.
Getting Started on Real Estate TikTok
Setting up your presence on TikTok is a quick and simple process. We recommend creating a business account that offers more creative freedom, advertising opportunities, and access to analytics. Your bio should highlight your niche, your unique business style, and clear contact information. This will not only guide your followers to the right place but also increase your credibility and visibility in search engine results.
Once your account is set up, the best way to understand the app is to start using it. Download the app, explore trending videos, music, and influencers, and brainstorm ideas on how to represent yourself. Don't worry about going viral right away – just have fun and experiment with different types of content. Creating videos is straightforward; simply press the "+" button to start recording and enhance your content with visual effects, music, stickers, and text.
Cracking the TikTok Algorithm
Understanding how the TikTok algorithm works is crucial for maximizing your reach and visibility. Unlike other platforms, TikTok's algorithm recommends content to users based on a variety of factors, such as interests, watch time, likes, engagements, and even the type of content you create. The "For You" page on TikTok is a powerful tool that introduces your content to users who have yet to discover you, making it a valuable resource for expanding your audience.
To produce successful content, focus on showcasing your expertise and knowledge rather than worrying about who you know. TikTok values authenticity and quality content, so make sure to highlight your unique insights to engage and captivate your audience.
Leveraging Audio Trends
Audio is a crucial element of TikTok content. Over 100 songs have reached #1 on Apple Music after gaining popularity on TikTok, highlighting the platform's immense influence on music trends. Incorporating popular audio into your videos can help you tap into existing trends and attract a wider audience. Explore TikTok's sound library to discover trending songs and see how other real estate agents are utilizing audio in their content.
Caption: Examples of popular real estate hashtags on TikTok.
The Power of Captions and Hashtags
Captions play a crucial role in making your content more accessible and inclusive. Inaccessible content can limit housing options for users with disabilities and may even be considered a fair housing violation. By adding captions to your videos, you not only ensure that users can enjoy your content anywhere, but also increase its overall effectiveness and engagement.
Hashtags are a powerful tool for driving discoverability and increasing the reach of your TikTok content. Choosing the right hashtags can significantly boost your social media effectiveness. When using hashtags, keep these guidelines in mind:
- Avoid using personal or specific hashtags that won't be found or searched on TikTok.
- Utilize broad hashtags to attract a widespread following and gain national recognition.
- Incorporate niche-specific hashtags to connect with users who are specifically searching for what you offer.
- Utilize trending hashtags that are relevant to the real estate industry to attract a broader audience.
- Take advantage of hyperlocal hashtags to engage with residents in your local area and establish yourself as a knowledgeable agent.
Showcasing Your Unique Personality
Authenticity is key on TikTok, so let your true personality shine through. Positive energy and a genuine eagerness to share information will naturally captivate your audience. Remember that you don't have to be the most high-energy or trendy person online to succeed. Simply be yourself and showcase your expertise in a way that feels comfortable and authentic to you.
Whether you choose to be in front of the camera or prefer voice-overs, the most important thing is to get your content out there. Avoid bombarding your audience with constant calls to action; instead, focus on providing valuable and informative content that establishes your credibility and expertise. Building a loyal following that genuinely appreciates your content will ultimately lead to more sales and engagement.
Caption: Reduce, reuse, and recycle your digital real estate content.
Maximizing Your Short-Form Real Estate Content
To make the most of your time and efforts, consider repurposing your video content across different social media platforms. Edit your videos in various ways to suit each platform's requirements and reach a broader audience. Additionally, cross-promote your content across different networks, giving previews on one platform to encourage viewers to engage with your content on another.
Remember, old TikTok videos can resurface and go viral weeks or even months after being posted, so don't delete anything. Embrace the power of reposting and sharing your experiences to connect with other professionals in the real estate industry. By showing how you create your content, you can forge valuable connections and establish yourself as an authority in your field.
Embracing a Comprehensive Digital Real Estate Marketing Strategy
While TikTok is a powerful platform, it's essential to have a credible website and strong online presence to back it up. Your website should serve as a hub for all important information about your business and listings and should seamlessly integrate with your social media accounts. A well-designed website, coupled with optimized marketing strategies and a reliable CRM, will ensure consistent growth and success for your real estate business.
In conclusion, TikTok presents an incredible opportunity for real estate agents to expand their reach and achieve remarkable success. By following the strategies outlined in this guide and staying true to yourself and your expertise, you can unlock the full potential of TikTok and establish yourself as a leading authority in the real estate industry.
For more ideas and examples of real estate agents who are excelling on TikTok, check out our article: [Real Estate TikTok Ideas that Will Get You Deals (Live Examples)]. Remember, success on TikTok is within your reach – get creative, have fun, and watch your real estate career soar!
