In the trillion-dollar real estate industry, standing out from the competition is crucial. As a real estate agent, your photography skills can make or break a sale. The images you capture have the power to grab a potential buyer's attention and keep their interest. To help you succeed in this demanding field, we have compiled the top 13 real estate photography tips that will elevate your skills and set you apart from the rest.
Before the Real Estate Shoot
1. Pack Your Real Estate Photography Gear the Night Before
Surprisingly, you don't need a ton of equipment to capture quality real estate photos. Here are the essentials you should pack for your shoot:
- Full-Frame Camera: Focus on full-frame cameras as they produce high-quality images with less grain.
- Wide Angle Lens: Capture the entire layout of a room with a wide-angle lens.
- Tripod: Stabilize your camera and prevent motion blur.
- Backup Gear: Always carry extra memory cards and batteries.
- Flash: Don't overlook the importance of a flash for well-lit photos.
- Remote & Flash Trigger: Keep your camera steady and trigger the flash wirelessly.
- Light Modifiers & Stands: Control and soften the light for better results.
2. Examine the Property Before the Big Day
Take the time to familiarize yourself with the property before the shoot. Identify the key features and determine the best time of day for optimal lighting.
3. Establish a Shot List for the Home
Create a detailed shot list to ensure you capture all essential areas of the home. This checklist will guide you and help you stay organized during the shoot.
4. Map Out a Schedule that Gives You Enough Time for the Shoot
Poor time management can lead to rushed and incomplete shots. Plan your schedule in advance to allow enough time for each area of the property.
5. Set Your Price
Determining your price as a real estate photographer depends on factors like location, house size, and your experience level. Research industry standards to ensure you're fairly compensated.
During the Real Estate Shoot
6. Stage the Home
Before taking photos, make the home presentable. Open blinds, turn on lights, and declutter the space. Straighten bedclothes and fix any items that need tidying up.
7. Set Up Camera Settings Correctly
Proper camera settings are essential for capturing quality images. Experiment with ISO, aperture, and shutter speed to find the optimal balance for each shot.
8. Know the Difference Between Lighting for Interior and Exterior Shots
Interior and exterior shots require different lighting techniques. Use strobes or natural light for interiors, and be mindful of bright windows in exterior shots.
9. Invest in Polarizing Filters & Umbrella Brackets
Polarizing filters enhance colors and contrast in your photos. Umbrella brackets are affordable alternatives that offer similar effects and are more beginner-friendly.
10. Examine Your Photos Before Leaving
Don't rush to leave after the shoot. Take the time to review your photos and ensure that you have captured everything you need.
After the Real Estate Shoot
11. Fix Color Temperature
In post-processing, correct color temperature using editing software like Lightroom or Photoshop. This step can greatly improve the quality and appeal of your images.
12. Correct Lens Distortion
Wide-angle lenses often result in lens distortion. Correct this issue using the transform tool in Lightroom or the lens distortion tool in Photoshop.
13. Take Real Estate Video Marketing Classes
Expand your skills by learning real estate video marketing. Videos can enhance your clients' experience and help them envision themselves in the home.
Final Thoughts
To excel as a real estate photographer, practice is key. Apply these tips to every shoot, invest in equipment, and create a schedule and shot list. If you're looking for professional photography services, Versa Creative is a trusted agency with over 12 years of experience. We can help attract potential buyers and drive sales for your real estate business. Contact us now to learn more!